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Yoplait among top promoted brands of 2011
ECRM has released Top Brands Promoted in Retailer Ad Circulars in 2011. Use of circular print ads grew by 5.49% in 2011 even with online, mobile and social media advertising alternatives.
Tom Pirovano, Vice President Industry Insights ECRM, said: “The printed circular remains the core method of how retailers communicate value to consumers, and it’s clear that most top brands have increased their use of circular ads in 2011″
Report highlights include:
- The top promoted fresh/frozen/perishable brands revealed significant shifts in ad support. While Oscar Mayer and Tyson retained the top two spots, Yoplait rose to number three from number eight in 2010. Johnsonville rose from number 13 in 2010 to the number five promoted perishable brand. Kraft is the only brand ranked among the top 20 promoted dry grocery and perishable brands.
- Bounty and Tide lead the top promoted non-food grocery brands while Kleenex moved up one spot from number four to number three, replacing Charmin. Procter & Gamble brands received more retail ad support than any other manufacturer while P&G ad block counts increased by 18% vs 2010.
Source: Yoplait
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