YottaMark receives funding for food traceability solution

Rebecca Prescott15 Aug 2012

YottaMark, provider of HarvestMark, the fresh food traceability and insights platform, has closed a $24m Series D growth round.

The round was led by Westbury Partners, and includes new investor Fairhaven Capital, as well as participation from prior investors ATA Ventures, Thomvest Ventures and Granite Ventures.

YottaMark will use the new investment to accelerate sales and marketing of the HarvestMark platform and meet the growing demand for traceability and transparency within the food supply chain. The new round brings YottaMark's total funding to $53m.

Source: YottaMark

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