Zevia, an all natural, zero calorie soda brand, aims to raise up to $25,000 for Whole Planet Foundation to help empower the working poor in impoverished communities around the world to start home-based businesses through microcredit loans.
During the month of July, the company will donate 10¢ for each six-pack of Zevia purchased at Whole Foods Market stores throughout the US and Canada. A $25,000 donation would fund 167 microloans.
Whole Planet Foundation, a private, nonprofit organisation established by Whole Foods Market in 2005, funds microcredit loans in the US and 51 developing countries.
The loans, which are usually less than $200, are distributed to self-employed poor to start or maintain home-based businesses, giving them the opportunity to support their families and lift themselves out of poverty. To date, the foundation has committed more than $29.3m and disbursed more than $17.5m to families in need.
Source: Whole Planet Foundation
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