Zico has been named the Official Coconut Water of the Olympic Games.
The designation based on The Coca-Cola Company's sponsorship of the Olympics, and one that provides the coconut water company with the same marketing rights as Coke through the duration of its current sponsorship, currently ending in 2020.
Zico has not yet incorporated its ties to the Olympics in its packaging, however, Bill Lange, the vice president of marketing for Zico, said that the company does plan to add the image of the interlocking Olympic rings and information about its relationship with the Games in its marketing plans going forward.
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