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Opinion

A brief history of lightweighting

Bill Bruce10 Nov 2009

I delivered a presentation at the 18th UK Bottled Water Industry Conference a couple of weeks ago, and thought it prudent to share much of it with you.

I’ve put together a short video on ‘A Brief History of Lightweighting’, with added commentary. Please do leave your comments, as I’m always pleased to hear from you.

See more videos on the FoodBev.com YouTube channel.

About the author

Bill Bruce is group editorial director of FoodBev Media

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