Opinion
Are we actually eating our 5-a-day in fruit and veg?

Various governments say we should eat five portions of fruit and vegetables each day for our health. But do we?
The European Food Information Council recently published a review finding that most of us don’t. The World Health Organisation target is 400g.
Just four countries surveyed have mean consumption above the target:
- Virtuous Poland on 577g
- Italy on 452h
- Germany on 442g
- Austria on 413g.
Hungary and Belgium squeeze past when fruit juice is included. The rest of us fall short, though some countries such as Spain, Portugal and Greece were not covered by the research.
Others lagging up to 25% behind were Estonia, Ireland, France, Denmark and the Netherlands. Up to 50% below were Slovakia, Bulgaria, Norway, the UK, Finland, the Czech Republic and Sweden. Iceland was bottom – the only country with consumption below 200g. Another instance of ‘must do better’.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
About the author
Richard Hall is chairman of Zenith International.

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