Opinion
Big hopes and big numbers

Thursday, 24 June: After yesterday’s opening session in the UN General Assembly Hall, secretary general Ban Ki-moon gives his third speech, where he talks about ‘saving the world’.
How often do you hear that with credibility in a business meeting? He’s referring to everything from poverty to water stress. At a workshop on ‘Water: A Business Imperative’, I hear more big hopes and big numbers.
“Water is the lifeblood of our business,” said Diageo Americas executive vice president Guy Smith.

Coca-Cola International government relations vice president Afzaal Malik – the company and its bottling partners are planning to invest a whopping $12bn in Africa over the next 10 years.
An earlier speaker had said of water: “We simply have to rethink water. Water stress is one of the world’s biggest challenges. Yet, the solutions have to be local.”
Last words to Unilever CEO Paul Polman: “Business as usual is no longer an option. Climate change and water stress are real medium-term risks. Consumers will be looking to companies that are good citizens.”
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
About the author
Richard Hall is chairman of Zenith International.
