Brazil has achieved a success for bottled water that needs to be followed up in as many other countries around the world as possible.
The missing link in most national guidelines for nutrition is the absence of guidance on hydration, despite its importance for good health. Brazil has now led the way. In its new government 10-point plan for healthy eating, one of them is devoted to water.
Drink at least two litres (6-8 glasses) of water a day. Preferably drink water between meals.
This is a triumph for common sense and a major accomplishment by the Brazilian industry association ABINAM.
I am especially pleased because it’s one of the key elements in the Global Protocol for Bottled Water proposal I launched back in May.
Congratulations ABINAM and thank you for this happy Christmas present.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend