Bill Bruce is group editorial director, FoodBev Media. This is a personal blog and views expressed are his own.

9 Jul 2012 (Updated 10 Jul 2012)

Coke in a bag

In many parts of Central America, it's not unusual to see carbonated soft drinks sold in Ziploc plastic bags rather than in PET or glass bottles.

However, it seems that in El Savador, plastic bags of Coca-Cola will soon be available that mimic the iconic Coke bottle shape.

The economic benefits to cash-strapped consumers are clear, and the lighter bags may even have a positive environmental story to tell.

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Perhaps we'll see this packaging option on the European festival circuit next year?

UPDATE -- For the record, I have now heard from The Coca-Cola Company, who made the following comment:

"The video your article is based on was not produced or distributed by The Coca-Cola Company. We are not selling Coca-Cola in plastic bags in any country of Central America. Currently, the company distributes Coca-Cola in Central America countries in cans, plastic PET and glass.”

Bill Bruce is group editorial director of FoodBev Media and editor of Water Innovation magazine.

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