Coke’s pop-​up store rewards recycling

It was the ‘Coca-​Cola Zero-​Zone’, built as a floating island in the middle of the Red Sea by Coca-​Cola in Israel. The creatives there have been at it again and this time creating a ‘pop-​up store’ with goods made from recycled containers.

See for youself …

The pop-​up stored opened in Tel Aviv during the Passover holiday and offers the huge ‘Coca-​Cola Recycled Collection’ that includes clothing, accessories and even furniture created from recycled materials.

Consumers exchange an empty Coca-​Cola package (plus some money) to obtain the goods on sale. Truly rewarding recycling.

Bill Bruce is group editorial director of FoodBev Media. You can contact him here

About the author

Bill Bruce is group editorial director of FoodBev Media

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