Opinion
Could be cooler
Many industries have the strangest of terms. In beverages, think semi-skimmed milk, FABs (flavoured alcoholic beverages) or point of use water coolers.
Bill Bruce wrote about cooler nomenclature on FoodBev.com last week. He asked if there are more user-friendly alternatives. My answer is a simple yes and here’s what I would propose.
The current expressions for those machines that dispense chilled water from taps under large bottles are:
- home and office delivery
- HOD
- 5-gallon coolers
- bulk water dispensers
- bottled water coolers.
Why not just ‘bottled coolers’?
And for similar machines that filter mains water instead of using bottles, we have:
- plumbed-in coolers
- mains-fed coolers
- point of use water coolers
- point of use drinking water and no doubt more besides.
Why not just ‘filter coolers’? Wouldn’t simplest be coolest?
About the author
Richard Hall is chairman of Zenith International.
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