Opinion

Food fusion for taste confusion

Richard Hall18 Aug 2011

Over the summer, I’ve seen launches of some increasingly curious combinations of food and drink offerings, but it seems some are not altogether new.

In France, Coca-Cola has introduced Tumult – a sparkling non-alcoholic white beer containing juice and malt. This follows trials last year to take on Bionade in Germany.
In Britain, Fitness Coffee has appeared, with 16 herbs, spices and fruit to boost energy and help lose weight. It’s produced in Italy and seems already active in a range of countries (including the US).
In the US, Mars is reported to be having early success with M&M’s Pretzel Chocolate Candies, launched last year as part of a flirtation with sweet and salty snacks.
Back to France for an intriguing idea from another brand leader. It’s Lipton Sun Tea tea bags, which take four minutes with cold instead of hot water, to produce iced tea. I haven’t made this up.

Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.

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Richard Hall is chairman of Zenith International.