French food & drink market insights

I found some fascinating gems in the May issue of Rayon Boissons.

• Non-alcoholic beverages account for 23% of the average annual French household grocery shopping basket weighing 700kg, but only 4% of CO2 emissions.
• 2011 fruit juice sales grew 2.3% in supermarkets and hypermarkets, and 0.9% in hotels and restaurants, but fell 8% in hard discounters.
• Four billion cans of beer and soft drinks were sold in France last year.

And these were just on a single page.

Richard Hall is chairman of Zenith International

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