Opinion
From PlantBottle to GreenBottle
Several beverage categories depend on oil-based PET packaging, and Coca-Cola is leading the way for alternative materials with its PlantBottle.
Now the glass-dominated wine sector is facing its own challenge. The GreenBottle, due to be launched in 2012, is paper-based with a thin, plastic lining.
The same shape as standard wine bottles, it will have a screw cap and will be fully recyclable by separating the plastic from the paper. Its weight and carbon footprint will be around 10% of its glass equivalent.
A technical triumph, but a test for tipplers.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
- If you enjoyed this article, you may also like this: Coca-Cola and Dasani debut PlantBottle
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Richard Hall is chairman of Zenith International.
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