Great innovation

The best of innovation is sometimes so simple and so obvious, you wonder why you didn't think of it yourself ... but only after someone else has had the brainwave.

So here's the latest: Squash Stix. It's like a sugar or milk stick, but it contains a concentrated soft drink syrup. Just add water.

The stick contains 10.5ml of triple-strength fruit cordial and should work well everywhere, from water coolers to picnics and from hotel rooms to planes.

Where did the idea spring from? A 20-year-old student in Bath. Good luck, Tim Anderson-Dixon.

Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.