Opinion
How to make bags of money, and other useful tips

Kjell Nordström, associate professor from Stockholm School of Economics, talked at the DSM Ingredients event Interlaken 2020 about tackling the pile of things to do on your desk.
“Later doesn’t happen,” he said.
Here are more of his thought-provoking observations:
- Facebook is gossip – it’s bigger than sex and very important, because it creates a village; a community that allows us to be alone together, and so is very attractive.
- A recent survey of 10–16 year olds revealed that they don’t want to travel. ‘It’s our parents that travel – we want to stay with our friends’.
- 44% of self-made millionaires have dyslexia.
- Control of information technology is key to making money. For instance, each person on Ryanair pays a different price.
- Every day, you’re a little more stupid, as the knowledge out there grows exponentially because of the internet.
- Universities are creating alliances. For example, there’s a community of European business schools.
- Women are taking over universities. In Norway, 80– 85% of students are female, with a similar picture in France, Morocco and Abu Dhabi. “What are young men doing,” he asked. “Playing World of Warcraft?”
- According to a number of studies, in business ventures women are not a credit risk. They pay back.
- ‘Singlification’ is the new way of living, with 64% single households in Stockholm, 44% in London and 42% in New York.
- Europe will be a collaborative state between cities from an economic point.
- Life expectancy is already five years higher in the city than in the country, where there is more likely to be unemployment, poorer diet and riots.
- In developing countries, women leave the countryside first, leaving a ratio of eight men to every woman.
- Almost anyone can become an American in around five years, but it takes three generations to become Swedish.
- Stanford University is known as the ‘Nobel Prize Factory’, as 27 scholars have won Nobel prizes from there. They are from Hungary, Russia and China, but win the prize in the name of the US.
- If you want innovation, you need to be able to experiment and sometimes fail. Failure is at the heart of the capitalist machine.
- To make money, you need to create and defend a temporary monopoly.
- We will need to use the cities for growing foods – on the walls.
- The survival of the fittest isn’t due to being the biggest, fastest or most intelligent, but having the ability to change.
What can you add to the list? Let me know by commenting below!
About the author
Claire Phoenix is managing editor of Beverage Innovation magazine. Subscribe here.
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