Earlier this month, I wrote a blog addressing the reported health benefits, as well as the risks to well-being, of coffee consumption.
The landmark study showed that a diet high in coffee (more than five cups a day) can greatly decrease a woman's chances of becoming pregnant via in vitro fertilisation (IVF).
However, consumption of coffee at a level of 1-5 cups per day had no affect. The focus on quantity and health is a recurring theme that's becoming apparent in not only studies based on the link between coffee and health, but also salt, fat, sugar and health.
Have we forgotten about the saying, 'all things in moderation'? It is a cliché, yet a scientifically proven one that I'm not sure consumers are actually putting into practice.
The negativity of extremity
- Too much salt can cause high blood pressure. Too little salt in the diet can cause confusion, tiredness and dizziness, for example.
- Too much fat consumption can obviously make us, well, fat. However, the low-fat message can be taken to extremes, presenting health problems such as depression and poor vitamin absorption.
- Indulging in sugar on a regular basis stimulates fat and cholesterol synthesis, resulting in a range of health implications, including a higher risk of diabetes. Too little sugar can cause hypoglycaemia.
The simple and perhaps predictable message is don't consume too much or too little of something. The research highlighting the risks of extreme eating and/or drinking (at both ends of the spectrum) is in abundance. So how are some manufacturers in the food and beverage industry responding to this?
Here is one new innovation worth a mention: Death Wish Coffee. Marketed as ‘The world’s strongest coffee’, it uses coffee beans with close to 200% the amount of caffeine as a typical coffee shop coffee.
200% the amount of caffeine. Need I say more? I could, but I think this one speaks for itself.
Rebecca is editorial assistant of FoodBev.com