Opinion
Meat feast for Red Bull
Red Bull has always been very disciplined about how far to stretch its brand credentials, so what would you feel about an association with meat?
Well, it’s happening. Following in the footsteps of Guinness and other beers, a UK company has now teamed up with Red Bull to introduce a steak pie with a dash of the energy drink.
The idea is described as ‘the ultimate kick-start to any day’.
But will it fly off shelves ?
About the author
Richard Hall is chairman of Zenith International.
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