Opinion

Model behaviour

Richard Hall20 Jul 2009

I’ve just been reading the Coca-​Cola Hellenic Social Responsibility Report for 2008 and I commend it to you as a model for presenting an intelligent business response to society’s increasing demands.

It also shows steady progress on a series of vital indicators:

  • 63 plants covering 82% of volume certified to ISO 14001 environmental standards.
  • 22% less water usage per litre of produced beverage, from 3.20 litres in 2002 to 2.48 litres in 2008.
  • 28% lower CO2 emissions per litre of produced beverage, from 104 grams in 2003 to 75 grams in 2008.
  • Significant lightweighting of PET packaging*, with the lowest bottled water PET weight at 50% of the 2005 level.
  • 19% average calorie content reduction from 370 calories per litre in 2001 to 290 calories in 2008.
  • 50cl PET, Coca-​Cola: 28g in 2005, 24g in 2008. 33cl glass, Coca-​Cola: 263g in 2005, 210g in 2008. 50cl PET, bottled water: 28g in 2005, 18g in 2008.

Covering 28 countries, 80 bottling plants, 49,000 employees, €7,000m sales and 12,000 million litres in 50 informative pages, it’s an impressive read. Go to the Coca-​Cola Hellenic website for more details.

Source: BevBlog

About the author

Richard Hall is chairman of Zenith International.

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