Opinion
Model of sustainability
I read endless reports. Some of them put a smile on my face. Notably when I see businesses performing well and communicating well. Thus, I commend to you the latest Social Responsibility Report of Coca-Cola Hellenic.
It seems every dimension of the company’s operations is now conscious of and improving its contribution to sustainability. I cite a selection of measures that caught my attention.
- 37% reduction in operational water footprint between 2003 and 2009, despite a 69% increase in production volume.
- 25% decrease in water usage per litre of product from 3.2 litres in 2002 to 2.4 litres in 2009.
- 31% improvement in plant energy efficiency since 2002.
- 4 on site combined heat and power units constructed, with 12 more planned.
- 66% energy saving from latest vending machine technology compared with 2004.
- 36% lightweighting of average 50cl PET water bottle since 2005.
- 66% of packaging in Europe recycled.
- 18% lowering of average calorie content per 100ml from 37 in 2001 to 30 in 2009.
If Coca-Cola Hellenic can report as comprehensively on 77 bottling plants across 28 countries from Ireland to Nigeria and Moldova, then so can most other businesses.
About the author
Richard Hall is chairman of Zenith International.
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