Opinion
Must-have fashion from recycled ring pulls and bottles
If you were to start your own business, you may think that discarded ring pulls from soft drinks cans would be a hazardous raw material. Yet, a charity called Bottletop in Brazil is now exporting handbags made of ring pulls to the UK.
Apparently, it takes 1,000 ring pulls to make a bag and requires about a day’s work. They retail for upwards of £30 and have been bought by celebrities such as Annie Lennox and Natalie Imbruglia. The ring pulls themselves are collected by the homeless, who can earn £3 per kilogram.
If you’d like to know more, check The Sunday Times on 6 September, or go to the environment news on Times Online.
By coincidence, Coca-Cola has been inspired by a similar idea and will be giving away bags made from recycled PET bottles as part of a limited edition UK promotion in October.
The blurb says they will be covered in pink and white phrases printed on a black background, folding up into a leopard skin pattern pouch.
Call me old-fashioned, but …
Source: BevBlog
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Richard Hall is chairman of Zenith International.
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