Opinion
A splash of H-2-Obama
As Barack Obama marks his first 100 days as US president today, it’s timely to report on a company such as Mount Desert Spring Water, which is keen to ride on the president’s popularity to help sell its bottled water, H-2-Obama.
This news follows the endorsement that Buxton water inadvertently received from the president in April when he visited Britain. Now that was invaluable publicity.
There’s no doubt that drinks brands, let alone hundreds of millions of fans in the US and overseas nations, are still smitten with the man. There are countless items of merchandise on sale in stores and online making use of Obama’s image to sell products. Probably the best example is the Obama ice cream flavour served up to customers of Ben & Jerry’s, ‘Yes Pecan’.
Of course, the jury is still out on whether Obama will be able to handle a long list of domestic and foreign crises engulfing the nascent US administration: the recent outbreak of Mexican Swine Flu; the credit crunch; and the wars in Iraq and Afghanistan, to name but a few.
However, one thing is certain. There’s no truth to the rumour sweeping the offices of Water Innovation magazine that Air Force One was flying low over New York City yesterday with free samples of H-2-Obama to drop on unsuspecting financial workers in lower Manhattan. Nevertheless, that would have been one hell of a photo opportunity!
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