Opinion
Sweet 16 for charity’s sake
Following on from my World Water Day post about CSR activities, I felt it would be worthwhile to list the bottled water brands positioned as ‘charity waters’ that have featured in Water Innovation in the past couple of years.
Undoubtedly, the bottled water industry has seen rapid expansion of the ethical product segment, and the latest newcomer – Project 7 from the US – is profiled in the latest issue of the magazine.
The brands listed below either have a direct link to a humanitarian organisation, or are run by not-for-profit businesses that claim to make a significant donation to charity. Given the tough economic conditions, some brands will inevitably prove to be more popular and recession-proof than others in 2009. Some of the bigger ‘charity brands’ will obviously have reserves to raid in case times get critical, while others will be forced to scale back.
The list begins with the brand, the country from where the drink is made, and the charity reportedly benefiting from its sales.
- Thirsty Planet (UK) – PumpAid (Africa)
- Earth Water (Canada) – UNHCR, the UN refugee agency (International)
- Ethos (US) – The Starbucks Foundation
- Red Cross (Denmark) – Red Cross
- Project 7 (UK) – Assorted charities, with trustee being Project 7
- One (UK) – Roundabout PlayPump (Trustee: One Foundation)
- Frank (UK) – Frank Water Projects/NAANDI Foundation
- Charity Water (US) – Undisclosed
- Belu (UK) – WaterAid and other charity partners
- Tumai Water (US) – Christian Network water projects in Africa
- Euphoria Water (US) – Undisclosed
- Give (US) – Assorted charities, with trustee being PurBlu Beverages
- PhilanthroH2O (Canada) – Plan UK/Plan International
- Thirst Aid (UK) – Save the Children
- Damavand (Iran) – Unicef in Iran
- Fairborne Springs (UK) – PlayPumps International (Africa).
Any comments, please do email me.
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