Opinion
Pack your bags for the environment
Lightweighting can be taken too far. Sometimes it leads to floppy bottles and squishy cans. Yet, until recycling rates improve, drinks manufacturers are right to reduce their use of materials as far as possible.
Bags are fast becoming a serious new option, judging by two news items I saw in the UK trade press during August.
One was Kraft’s Eco Refill packs, which now account for a quarter of all Kenco coffee retail sales and use 97% less packaging weight than their equivalent in glass.
The other was Sainsbury’s introducing bags for its full range of milks, saving consumers six pence for two pints and using 75% less packaging.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
- If you enjoyed this article, you may also like this: First full range of milk bags to hit UK supermarkets
About the author
Richard Hall is chairman of Zenith International.
Also by this author
See also
Latest news
| |