Opinion

Pop-​up pizza you put in the toaster

Bill Bruce7 Feb 2012

Stuff cheese and meat into the toaster? Surely that’s wrong. Not now… Marks & Spencer has launched the pop-​up toaster pizza.

The first pop-​up pizza available on the high street provides a time-​saving snack which is ready in just four minutes.

The £2 pizzas, which have a pre-​baked base, come in a special non-​stick ‘pocket’ designed to prevent a melted mess when they are slotted into a standard toaster. And they are available in two flavours – tomato and mozzarella and spicy pepperoni.

“It is less indulgent than a typical pizza and well balanced in terms of fat’, said M&S spokeswoman Claire Hodgson. “They’re ready in less than four minutes, it doesn’t get much faster – and heating in a toaster means no soggy bases from the microwave.

“It’s a great option for people who want a slice of pizza at home or in the office, but not the temptation of a whole pizza.”

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Bill Bruce is group editorial director of FoodBev Media

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