Opinion

Smoothies sans frontières

Richard Hall13 Jul 2009

Good taste has no limits. Or does it ? The word ‘smoothie’ has become so appealing that other industry sectors are jumping on the bandwagon. Ice cream smoothies were the first to break away, then came alcohol smoothies.

Now, two recent French launches reported in LSA on 2 July have really taken a mental leap further. A new smoothie depilatory spray guarantees smooth skin in just three minutes! The latest is a no doubt well-​supported smoothie bra.

This may have nothing to do with fruit, but it does seem fruity.

Source: BevBlog

About the author

Richard Hall is chairman of Zenith International.

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