Opinion
Starbucks on Conduit Street
I’ve booked a Christmas trip to London – an overnight stay – and aside from ice-skating, breakfast at Smiths of Smithfield and a visit to the Apple Store, I’m going to add a trip to Starbucks to my to-do list.
You think I’m a little desperate, right? I mean, there are so many things to see and do in London other than drop in on a simple coffee shop. Yet, I work in the food and beverage industry, and there’s nothing that gets me excited more than innovation, whether it’s a new product, a new concept or a new way of thinking.
Starbucks has opened what can best be described as a ‘departure’ for the company in terms of branding. It’s still Starbucks, judging from the video, yet it’s more upmarket. I’m keen to take a look, especially as it’s clearly going for a more communal look and feel, which I’m a big fan of (check out that long table!).
I’m still a fan of Costa coffee, particularly its award-winning cappuccino, yet I’m willing to forego loyalty in this instance, even if it is for just one night in The Smoke.
See you there.
About the author
Shaun Weston is managing editor of FoodBev.com. You can contact him here, or read his blog here.
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Your comments (1)
RichardPotts said on 11 Nov, 2009:
I hear this may be a pilot scheme to make Starbucks more “in tune” with it’s immediate environment, with each new coffee shop being created to suit the locality. So perhaps the new corporate strategy is to appear less, erm, corporate?
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