Supporting activist campaigns: good move or not?

Is it a good thing for high-​profile food and beverage companies to align themselves with such protests so openly in this way, or not?

Ben & Jerry’s has a history of launching and supporting numerous activist campaigns over the years, so such a move is probably not out of character with the critical, global economic and social missions that are the hallmark of the ice cream company.

But I wonder how such a move goes down with parent company, multinational giant Unilever.

What do you think?

Geoff Platt is editor of Dairy Innovation magazine. He’s also active on LinkedIn.

About the author

Geoff Platt is editor of Dairy Innovation

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