My two blogs this week are drawn from research in the US newsletter Beverage Digest.
The first is about consumer priorities and is based on a web survey of 1,057 American adults by the International Food Information Council Foundation.
Despite the current economic pressures, 87% of consumers rate taste as being of great importance when making buying decisions, compared to 73% for price, 61% for healthiness, 53% for convenience and 35% for sustainability.
Taste has consistently come out on top since the survey was first conducted in 2006. Then price was rated by 64% and it peaked at 79% in 2011.
Among other insights, the survey found that expiry dates are the most important feature on the label, followed by nutrition panels.
51% say they try to limit or avoid sugar and 29% try to limit or avoid low-calorie sweeteners.
Richard Hall is chairman of Zenith International
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend
- Packaging > Labelling
- Distribution > Retail
- Beverage > Soft Drinks