Opinion
Three reasons to be in Istanbul this March

Three world leaders are taking to the stage for the first time at our next Global Soft Drinks Congress, 9–11 March in Istanbul.
One is the chief executive of Tata Beverage Group, which has declared its intentions of becoming a new global player.
Second is the president of the world’s leading energy shot 5 Hour Energy.
Third is the founder of the world’s top relaxation drink, Drank.
If you need more reasons, there’s also Coca-Cola, PepsiCo, Walmart, Eckes-Granini and a dozen other speakers, plus a plant tour, industry dinner, great networking and so much besides.
We’re confident you won’t find a more complete global view of the industry, market, innovation, issues, prospects and contacts anywhere else. It would be a pleasure to have you join us.
For full details, please go to the Zenith International events page.
About the author
Richard Hall is chairman of Zenith International.
