Opinion
Time to be Zenifyed
Innovation abounds in the pages of FoodBev Media’s magazines. My eye was drawn most recently to page 12 in the November issue of Beverage Innovation.
There’s a new drink that ‘claims to reduce stress’, promoting ‘a calm, sharp and focused mental attitude’. It’s called Zenify.
That sounds entirely appropriate as the house brand for Zenith’s offices. Time to place an order.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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Richard Hall is chairman of Zenith International.
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Your comments (1)
tpr747 said on 20 Feb:
In my opinion, Zenify will never make it ‘big’ in the drink industry until they have good distribution, which they do not have at the present. Even if you have lots of backing, you are not going to be noticed without store facing and distribution in the market. Zenify needs a professional market and salesperson to lead their company to secure distribution.
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