In the latest State of the Industry analysis for Beverage Industry magazine, comparing the main retail channels for the year to April 2012, US energy drinks are outselling bottled water for the first time.
Energy drinks and shots jumped 18% to $8.0bn, while water rose 4% to $7.2bn.
Sports drinks were up 7% to $4.1bn, chilled juice static at $2.7bn, iced tea up 4% to $2.5bn and fruit drinks up 4% to $1.5bn.
Carbonated soft drinks are still king at $18.3bn, but their crown has slipped a little. The carbonates figure from Nielsen includes Walmart, whereas the other figures from Symphony IRI do not.
Richard Hall is chairman of Zenith International