Richard Hall is chairman of Zenith International. This is a personal blog and views expressed are his own.

21 Feb 2012


US non-alcoholic beverage industry shows big stats for 2011

The just-published 'American Beverage Association 2011 Review' contains some big numbers for the US non-alcoholic beverage industry.

  • $118.9bn direct economic impact
  • 227,000 jobs
  • $37.1bn overall tax contribution
  • $872m charity contribution
  • 88% fewer beverage calories in schools since 2004
  • 21% fewer beverage calories overall from 1998 to 2008.

Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.