Finland's Valio seems to have sprinkled the fairy dust on dairy. At the recent Global Dairy Congress in Oslo, its research and development vice president Dr Matti Harju gave an extraordinary outline of:
- the world's highest consuming dairy country at more than one litre per day in continuing volume growth
- new added-value milks contributing 30% of drinking milk volume and 50% of value
- the world's highest milk values with revenue of more than €1.00 per litre of raw milk.
No wonder such a small country is happy to support an R&D team of 160 people.
Richard Hall is chairman of Zenith International