Richard Hall is chairman of Zenith International. This is a personal blog and views expressed are his own.

28 Jun 2012

What exactly is BluePrintJuice?

I’m so far behind the times. I’d never heard of BluePrintJuice until it came up in a conversation with a journalist last month.

Then I discovered there are some 4.5 million entries on Google. What exactly is it?

It’s a range of nutritional, cleansing, fresh-pressed fruit and vegetable juices in place of meals, with the offer of delivery straight to your home in the US.

It seems to be embarking on a new liquid approach to personalised nutrition.

Richard Hall is chairman of Zenith International

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