I’m so far behind the times. I’d never heard of BluePrintJuice until it came up in a conversation with a journalist last month.
Then I discovered there are some 4.5 million entries on Google. What exactly is it?
It’s a range of nutritional, cleansing, fresh-pressed fruit and vegetable juices in place of meals, with the offer of delivery straight to your home in the US.
It seems to be embarking on a new liquid approach to personalised nutrition.
Richard Hall is chairman of Zenith International