Most innovations fail. Many are poorly executed. Some are barmy. Others are ahead of their time. A few succeed. But how about this one?
In the US, Scott-Vincent Borba has a strong track record but can also require a stretch of the imagination. He has introduced a spirit-based cocktail designed to improve skin and reduce ageing under the Skinnygirl brand and the 'skingestible' concept.
If you're thinking either 'ridiculous' or 'whatever next?', don't hold your breath because you just never know.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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