Organisation

Asda

Asda is a British supermarket chain that retails food, clothing, toys and general merchandise. It became a subsidiary of the American retail giant Wal-​Mart, the world’s largest retailer, in 1999. (Source: Wikipedia)

Vital statistics

Recent stories

Innovations

Good Natured Ban-​tastic Bananas

Good Natured Ban-​tastic Bananas sell at RRP £1.37 for a bag of five bananas and are available from selected Asda stores in the UK.

News

Asda launches new transactional app

Asda has launched its first transactional mobile app allowing customers to buy Asda groceries online and price check the cost of their shopping using an iPhone.

News

Asda completes Netto transformation

As Walmart prepares to release its third quarter results Asda has revealed that it will complete its conversion of the UK Netto stores it acquired from Dansk Supermarket A/​S next week.

Report

Brits want more cheese, says Asda study

A survey by Asda reveals Brits’ taste for cheese is continually maturing, with three quarters (76%) of UK fridges now containing up to three different cheeses.

News

Asda’s Community Life pilot programme launches

Andy Clarke, Asda president and CEO, has confirmed that the retailer has embarked on a programme that will build on its long-​standing and rich heritage of community involvement, the company said.

Innovations

Oloves launches in Asda

Olive snack Oloves is launching in Asda in its first deal with one of the UK large multiples since the brand introduced new-​shaped packaging.

News

Asda recalls drinks due to sports cap choking risk

Asda has issued an all-​datecode recall of six Asda ‘Chosen By You’ drinks and its Great Stuff Eden Falls Water, due to the possible risk of choking associated with the bottles’ sports caps.

News

Asda invests £14.5m across stores in UK

Asda is to open the doors to its 100th smaller format UK supermarket in York. The new supermarket is one of 66 stores that have been transformed from a Netto to an Asda.

News

Asda launches mobile grocery site for smartphones

Asda has launched a mobile optimised transactional grocery site, allowing customers to buy Asda groceries online using a Smartphone. Over half of Asda’s online grocery customers have a Smartphone.

Innovations

Soreen Toastie Loaf

Soreen will launch the ‘first ever Malt Toastie Loaf’, which will be available in UK retailers from September. A fruity variant will closely follow.

Report

Family spending power falls, says Asda

The latest Asda income tracker has revealed that family spending power fell by £9 per week in June 2011 leaving the average UK family with £167 in disposable income.

News

UK product recall: Asda Japanese-​style snacks

Asda has recalled certain packs of its Japanese Style Spicy Rice Cracker Mix, Spicy Wasabi Mix and Japanese Style Baked Rice Cracker Mix, because they possibly contain small pieces of glass.

Report

Asda customers have budget concerns

Just hours ahead of the emergency budget, the latest Asda Income Tracker showed the average UK family had £6 a week less disposable income than a year earlier.

News

Asda purchases Netto Foodstores

Asda has reached agreement with Dansk Supermarked A/​S to purchase its fully owned subsidiary, Netto Foodstores Limited.