Interview
Jonathan Gatward – Britvic’s ‘Transform your patch’ campaign
Claire Phoenix talks to Jonathan Gatward, Britvic UK marketing director, about the company’s new marketing campaign, ‘Transform your patch’.
Organisation
Britvic
Britvic Soft Drinks is one of the two leading soft drinks businesses in Great Britain. Successful new products developments, such as J2O and Fruit Shoot, have helped Britvic become the largest supplier of branded still soft drinks, the faster growing category in the soft drinks market.
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Vital statistics
- Headquarters: Chelmsford, UK
- Founded: Mid-19th century
- Website: http://www.britvic.com/
Recent stories
Opinion
Britvic taps into community feel good factor
Britvic has announced its largest ever cross-platform marketing campaign across all brands and channels.
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The latest appointments and movements in the food and beverage industry, updated 26 September 2011.
Innovations
Glitter Berry J20
Britvic’s limited edition J2O variant for Christmas is Glitter Berry.
Innovations
New can format from Britvic
Britvic is introducing a new 250ml can format across Pepsi Max, Diet Pepsi, Pepsi, with 7UP Free and Tango available next spring.
News
Financial news, 26 July 2011: PepsiCo, Britvic, Coca-Cola
The latest financial news for 26 July 2011 includes PepsiCo, SABMiller, Rémy Cointreau, Britvic, Coca-Cola Femsa and J&J Snack Foods Corp.
Innovations
Turbo Tango ‘squirty’ soft drink
Turbo Tango features ‘nitro-fuelled’ aerosol technology to deliver a foamy blast of orange. It will be available from July in select UK stores.
Innovations
Purdey’s Multivitamin Fruit Drink is redesigned
Purdey’s has been updated and enhanced with contemporary new packaging by brand design specialists Blue Marlin.
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Financials May/June 2011: Danone, Heinz, Britvic
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Innovations
V Water relaunches as SoBe V Water in UK
Britvic Soft Drinks and PepsiCo UK are relaunching V Water under the SoBe brand, with a new look created by long standing design partner Blue Marlin.
Innovations
Britvic and PepsiCo music festival promotion
Britvic and PepsiCo UK are kicking off summer early this year with the UK’s biggest live music giveaway.
News
Britvic launches Robinsons Double Concentrate TV campaign
UK based Britvic is putting Robinsons Double Concentrate on TV to make consumers aware of the value the new squash format offers and drive sales for retailers.
Innovations
SoBe Pure Rush
Britvic has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market.
Innovations
Robinsons Fruit Shoot Hydro
Robinsons Fruit Shoot Hydro from Britvic is a new spring water drink available from mid-February.
Innovations
Robinsons Double Concentrate from Britvic
Britvic is introducing Robinsons Double Concentrate to its squash portfolio, complete with a new pour control feature and easy-grip handle.
News
Britvic shows increase in pretax profits
Britvic plc has announced its preliminary results for the 53 weeks ended 3 October 2010.
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Packaged water industry celebrates success at Gleneagles
At a special gala during the 7th Global Bottled Water Congress in Scotland, the finalists and winners in the 2010 Water Innovation Awards were announced.
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Britvic 52-week sales up
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Pepsi Raw is cancelled
In the UK, PepsiCo has discontinued Pepsi Raw, citing a lack of success in supermarkets following the product’s initial launch in bars and pubs.
Innovations
Zombie Tango branding ready to roll
Limited edition zombie Tango bottles and cans will roll out this week.
Innovations
Britvic J20 White Blend range
Britvic’s J20 has a new White Blend range, including White Grape & Kiwi and Red Grape & blackcurrant.
News
Britvic revenues are up 16.2%
Britvic group revenue of £289.5m in the quarter represents an increase of 16.2% on the prior year.
News
Britvic to acquire Fruité
Britvic has reached an agreement intending to lead to the acquisition of French drinks company Groupe Fruite Entreprises SA.
News
Britvic shows a 4.6% increase in revenue
Britvic has announced its interim results for the 28 weeks ended 11 April 2010, in what is a 53-week year.
Innovations
New labels for Robinsons squash
Robinsons Fruit Squash labels now feature images of parents and children picking fruit together.
Innovations
Britvic’s Robinsons Select
Britvic’s Robinsons Select is a squash introduced to appeal to the adult palate.
Innovations
Robinsons Fruit Shoot My 5
Robinsons Fruit Shoot has launched Fruit Shoot My 5, a blend of 80% fruit juice and 20% water.
Innovations
Britvic to launch Mountain Dew in UK
UK drinks company Britvic is to launch the US non-alcoholic beverage Mountain Dew in the UK next month, in a new citrus flavour.
Innovations
Tango in temperature-sensitive ink
Britvic’s Tango has launched in a new limited edition cold effect can, which uses temperature-sensitive ink to reveal jokes when the cans are chilled.
Report
New Britvic report shows soft drinks are ‘recession-proof’
UK sales of soft drinks proved resilient in the recession and capitalised upon shifting shopper buying habits, according to the 2010 Britvic Soft Drinks Report published today.
News
Robinsons partners with RSPB
Britvic’s ‘Robinsons be Natural’ will give a million birds a home when it teams up with the Royal Society for the Protection of Birds for a new promotion.
Innovations
Britvic to launch 600ml PET range
In April 2010, Britvic will launch a new range of 600ml PET bottles across its carbonates range – a first for the UK.
News
Britvic posts an 11% increase in Q1 2010 revenue
Britvic reports total revenues of £242.7m for the 12 weeks to 20 December 2009 – an increase of 11% on the prior year.
Innovations
Limited edition Tango Orange
High impact activity for Britvic’s redesigned Tango includes the limited edition 440ml can of Tango Orange.
News
Britvic launches ExSellence training programme
Britvic has announced a new customer training programme as part of an £11m investment in the on-trade for 2010.
News
Gatorade UK launches ‘Give it back’ campaign
Gatorade is set to launch a bottle code system marketing campaign to open the new year.
News
Profits rise for Britvic
Britvic plc has announced its preliminary results for the 52 weeks ended 27 September 2009.
News
Britvic enjoys Tango summer success
Britvic announced today that Tango is the fastest growing fruit carbonate drink in the category.
News
Britvic revenue up 5.6%
Britvic has reported full-year trading results for 2009, with strong top-line growth continuing into the fourth quarter.
News
Fruit Shoot launches campaign for kids
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News
Britvic and PepsiCo activate music with Nokia
Britvic and PepsiCo have announced a new initiative with Nokia aiming at creating value to the music experiences of their fans.
News
The Wimbledon effect helps Britvic revenues
Britvic revenues, at £249m, were up 5.9% in the three months to 5 July from the same period last year, the firm said.
News
Britvic launches new Tango pack format
Britvic is launching a limited edition Tango that encourages consumers to assess the ‘unusual side effects that quaffing Tango may cause’.