Organisation

Britvic

Britvic Soft Drinks is one of the two leading soft drinks businesses in Great Britain. Successful new products developments, such as J2O and Fruit Shoot, have helped Britvic become the largest supplier of branded still soft drinks, the faster growing category in the soft drinks market.


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Recent stories

Innovations

Glitter Berry J20

Britvic’s limited edition J2O variant for Christmas is Glitter Berry.

Innovations

New can format from Britvic

Britvic is introducing a new 250ml can format across Pepsi Max, Diet Pepsi, Pepsi, with 7UP Free and Tango available next spring.

Innovations

Turbo Tango ‘squirty’ soft drink

Turbo Tango features ‘nitro-​fuelled’ aerosol technology to deliver a foamy blast of orange. It will be available from July in select UK stores.

Innovations

V Water relaunches as SoBe V Water in UK

Britvic Soft Drinks and PepsiCo UK are relaunching V Water under the SoBe brand, with a new look created by long standing design partner Blue Marlin.

Innovations

SoBe Pure Rush

Britvic has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market.

Innovations

Robinsons Fruit Shoot Hydro

Robinsons Fruit Shoot Hydro from Britvic is a new spring water drink available from mid-​February.

News

Britvic 52-​week sales up

Britvic has reported its 53-​week trading performance. In order to make comparisons meaningful, where indicated, numbers have been normalised to 52 or 12 weeks.

News

Pepsi Raw is cancelled

In the UK, PepsiCo has discontinued Pepsi Raw, citing a lack of success in supermarkets following the product’s initial launch in bars and pubs.

News

Britvic to acquire Fruité

Britvic has reached an agreement intending to lead to the acquisition of French drinks company Groupe Fruite Entreprises SA.

Innovations

Robinsons Fruit Shoot My 5

Robinsons Fruit Shoot has launched Fruit Shoot My 5, a blend of 80% fruit juice and 20% water.

Innovations

Tango in temperature-​sensitive ink

Britvic’s Tango has launched in a new limited edition cold effect can, which uses temperature-​sensitive ink to reveal jokes when the cans are chilled.

News

Robinsons partners with RSPB

Britvic’s ‘Robinsons be Natural’ will give a million birds a home when it teams up with the Royal Society for the Protection of Birds for a new promotion.

Innovations

Limited edition Tango Orange

High impact activity for Britvic’s redesigned Tango includes the limited edition 440ml can of Tango Orange.

News

Britvic revenue up 5.6%

Britvic has reported full-​year trading results for 2009, with strong top-​line growth continuing into the fourth quarter.

News

Fruit Shoot launches campaign for kids

Robinsons Fruit Shoot has launched a campaign encouraging 8-​year-​olds to ‘get the juice’ – learning and practising fun mental and physical skills to wow their friends.