Innovations
Cadbury Dairy Milk kicks off Olympic Games campaign
To kick off the year of the London 2012 Games, Cadbury Dairy Milk is launching a limited edition pack and on-pack promotion to support Great Britain’s Olympic athletes.
Organisation
Cadbury plc
Cadbury plc is a confectionery and beverage company, and is the world’s largest confectionery manufacturer.
Vital statistics
- Headquarters: London, UK
- Website: http://cadbury.com/
Recent stories
News
Cadbury builds giant chocolate ‘like’ thumb
To celebrate reaching a million fans on Facebook, Cadbury Dairy Milk is constructing a giant ‘thumbs up’ made of chocolate.
Innovations
Cadbury Dairy Milk Bubbly from Kraft Foods
Kraft Foods is launching a new chocolate bar with bubbles, from the number one chocolate brand Cadbury Dairy Milk.
Innovations
New packaging for Cadbury Bournvita
Blue Marlin has created new 2D and 3D packaging to kickstart the relaunch of Cadbury Bournvita in India, which begins this month.
News
Cadbury launches singing campaign for Team GB
Cadbury Dairy Milk is launching the ‘Keep Singing Keep Team GB Pumped’ a campaign, which aims to get the UK singing to show their support for Team GB.
Innovations
Cadbury Crunchie Celebration Cake
Premier Foods is building on its market leading celebration cake range with the launch of the Cadbury Crunchie Celebration cake.
Innovations
Cadbury on-pack promotion for Olympics 2012
An on-pack promotion called ‘Keep Team GB Pumped’ will be launched across 11 of Cadbury’s top selling products.
Opinion
Cadbury – understanding the bigger picture
I’ve been asked whether I think Cadbury’s reputation will be damaged because it’s reducing the number of chocolates in its Christmas tins this year. A lot will depend on the way it’s reported.
Innovations
Screme Egg Minis from Cadbury
New Screme Egg Minis from Cadbury are a miniature version of Cadbury Crème Eggs.
Innovations
Cadbury Eclairs undergo packaging redesign
A new packaging design will run across all Cadbury Eclairs products, including bags, cartons and roll packs, and will feature a swirling caramel and purple design.
Innovations
Cadbury Twirl Bites
Cadbury is launching Twirl Bites this September in the UK. A media spend of £2.8m will support the new product, including TV, outdoor and in-store POS. RRP is £2.03.
News
Floating ice cream van sets sail on the Thames
The world’s first amphibious ice cream van has set sail down the River Thames ahead of a UK tour.
Opinion
Claire Phoenix reviews ‘Secrets of the Superbrands’
Last night’s TV programme on BBC3, ‘Secrets of the Superbrands’, was on how major brands reach our hearts and minds.
News
Pearlfisher wins design effectiveness awards
Pearlfisher has won two more Design Business Association Design Effectiveness Awards for Jme and Cadbury Dairy Milk Giant Buttons.
Report
Brands – the hits and misses of 2010
2011 can be a profitable year for consumer packaged goods brands, but they must learn from 2010’s successes and failures, says Datamonitor.
News
Kraft Foods delivers ‘strong earnings’ in Q2
Kraft Foods has reported strong second-quarter 2010 earnings that reflected increased gross profit margins and significant brand-building investments.
Article
Operational efficiency – the role of pumps, valves & drives
In any manufacturing process, optimising operational efficiency is a key driver of business competitiveness, says Jeremy Salisbury.
News
Kraft sells Wedel business in Poland to Lotte Group
Kraft Foods has signed an agreement to sell Cadbury’s E Wedel-branded confectionery operations to Lotte Group.
News
Kraft to move into Cadbury’s UK sites
Kraft Foods is to turn Cadbury’s bases in Uxbridge and Bournville into its UK headquarters, according to the Financial Times.
Report
‘Fairtrade Fortnight’ shines ethical spotlight on Australia
Datamonitor research has determined that it will require a concerted effort from consumers and industry players to bring Fairtrade into the mainstream.
News
Cadbury to open cafes in the UK
Cadbury is planning to open a chain of branded cafes across the UK, according to an Associated Press report.
Opinion
The UK’s worst litter brands revealed
Shame on you, public at large. A recent survey by Litter Heroes collected 7,796 branded items of litter in British cities.
Innovations
Cadbury Mini Eggs refresh from Müller
Due to their popularity, Müller Dairy has reintroduced the Cadbury Mini Eggs Twin Pots.
News
Unions react to Kraft’s Cadbury job losses
Union leaders have demanded that the government intervene to save 400 jobs at Cadbury’s Somerdale factory.
News
Cadbury shareholders approve Kraft takeover
The five month Cadbury-Kraft saga is very nearly at an end.
News
Cadbury energy projects win Brammer awards
Cadbury has won the 2009 Brammer Energy & Environmental Improvement Award.
Opinion
The Cadbury deal is wrong for Kraft, and Cadbury too
Manny Manno cuts through the corporate talk and thinks Brits should be nervous about the Kraft takeover of Cadbury.
Opinion
Cadbury couldn’t hold off the mighty Kraft
Shaun Weston on the Cadbury-Kraft saga, and how it will affect the UK’s national identity.
News
UPDATE: Cadbury agrees “fair” £11.9bn Kraft takeover
Cadbury and Kraft Foods have this morning confirmed that their boards are in the process of “finalising the terms of a recommended offer”.
News
Kraft files proxy statement for Cadbury
The IBTimes has reported that Kraft Foods has filed a definitive proxy statement on its shareholder vote over its offer for Cadbury.
Article
Punchy packaging for on-shelf brand appeal
Technical journalist Lynda Searby looks at ways to make your packaging stand out from the crowd.
News
Kraft trigger takeover battle with new Cadbury bid
Kraft Foods has posted its offer document to Cadbury Plc shareholders, which triggers a 60-day takeover battle under UK takeover rules.
Opinion
Unfriend enemies (in chocolate)
Shaun Weston considers the chocolate wars, and how ‘unfriending’ it can be.
News
Cadbury cleared of ‘racial stereotyping’
The Guardian reports that Cadbury has been cleared of allegations of racism and of “perpetuating colonial stereotypes of African people”.
News
Cadbury rejects Kraft’s hostile bid
Cadbury has rejected a £9.8bn hostile bid from Kraft Foods after the US company refused to sweeten a previous offer.
Article
What the Top 100 companies are doing to survive
Claire Rowan, editor of ‘Food & Beverage International’, looks at what companies are doing to stay ahead of the recession.
News
Cadbury’s performance puts pressure on Kraft
Cadbury’s bumper Q3 performance puts pressure on Kraft to increase its bid.
News
Cadbury accused of ‘racial stereotyping’
Cadbury has countered accusations of racial stereotyping following complaints about its new Dairy Milk adverts.
News
Kraft plans fresh talks with Cadbury
According to a Reuters report, Kraft Foods plans to hold talks with Cadbury that may lead to a new bid offer.
News
Kraft Foods’ bid for Cadbury turns hostile
The Financial Times reports that the UK’s Cadbury has turned down a £10.2bn cash and shares bid from Kraft Foods in the US.
Article
Insurance against product recall
Darren Partridge from Bluefin Insurance Services explains the importance of insurance for the water cooler industry.
News
Cadbury returns to cocoa butter-only recipe for Dairy Milk
Cadbury New Zealand has announced that it is responding to consumers by returning Cadbury Dairy Milk to a recipe containing only cocoa butter.
News
Amcor and Cadbury settle dispute
Amcor has reached final agreement in relation to its Federal Court dispute with Cadbury.
News
Cadbury reports good first-half performance
Cadbury delivered a good first-half performance, despite a slow start to the year.
News
Cadbury takes Fairtrade further into mainstream in UK
Cadbury Dairy Milk has launched its new Fairtrade-certified chocolate bars, becoming the first mass market chocolate to gain certification from the Fairtrade Foundation.
News
Cadbury claims A$236m in Amcor case
This week, the Federal Court in Melbourne is due to begin hearing a case in which Cadbury wants Amcor to pay A$235.8m for loss and damages.
News
Cadbury gives classic chocolate bars retro look
In the UK, Cadbury has relaunched its Curly Wurly, Fudge, Chomp and Freddo chocolate bars with new ‘retro look’ designs.
News
Wispa bar helps Cadbury’s gain market share
Analysts say Wispa helped Cadbury’s gain market share in the UK in the second quarter of this year, even as it raised prices in the downturn.
News
Cadbury bid for Chewits maker spat out
UK confectioner Cadbury plc’s hopes of adding Chewits to its confectionery portfolio appear to have vanished.
News
Cadbury completes sales of Australian Schweppes business
Cadbury has announced that it has completed the sale of the Schweppes Beverages business in Australia to Asahi Breweries.