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Soft-Baked Oatmeal Squares and Protein Granola from Nature Valley
Soft-Baked Oatmeal Squares and Protein Granola are two new products from Nature Valley.
General Mills Inc
General Mills markets some of the world's most familiar brands, including Betty Crocker, Häagen-Dazs, Pillsbury, Green Giant, Old El Paso and Cheerios. Its brand portfolio includes more than 100 leading US brands and numerous category leaders around the world.
Founded
1866
News
'Big 10' food & beverage companies criticised by Oxfam in ethical report
The social and environmental policies of the world’s 10 biggest food and beverage giants are not fit for modern purpose and need a major shake-up, says international agency Oxfam.
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General Mills settles Yo-Plus digestive health lawsuit
It has been reported that General Mills has agreed to establish an $8.5m fund to settle claims that it falsely advertised its Yo-Plus yogurt as a digestive health product.
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Yoplait Pro-Force
In the US, General Mills’ Yoplait brand has launched new Yoplait Pro-Force, a Greek yogurt that contains 9g protein per 3.5oz.
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General Mills named one of the 'world’s best multinational workplaces'
General Mills has been named to the World’s Best Multinational Workplaces list by the Great Place to Work Institute.
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Yoplait Calin+ yogurt
Yoplait Calin+ is marketed as the first yogurt pot in the UK to contain 100% of your daily vitamin D needs.
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Nestlé and General Mills to cut sugar in cereals
CPW, Nestlé’s 50/50 joint venture with General Mills, has committed to reducing the sugar content of 20 Nestlé breakfast cereal brands to 9g or less per serving by the end of 2015.
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General Mills recalls snack bars containing peanuts
General Mills has made a voluntary recall of a limited number of Cascadian Farm Granola Bars containing peanuts.
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General Mills and Martina McBride go pink for breast cancer
The 'Save Lids to Save Lives' campaign is expanding beyond Yoplait to include more than 20 General Mills brands.
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General Mills' new facility achieves Leed certification
General Mills' new customer service facility in Fort Wayne, has been awarded Leed Gold certification by the US Green Building Council.
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New TV campaign for Green Giant
Sweetcorn brand Green Giant from General Mills is launching a mass consumer awareness campaign to promote its steamed preparation method the brand uses for its canned sweetcorn.
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General Mills completes Yoki acquisition
General Mills has completed its acquisition of Yoki Alimentos.
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Betty Crocker Shake-n-Pour Brownie Mix
Now available in the US, Betty Crocker Shake-n-Pour Brownie Mix is part of a baking mix range that includes Confetti Cupcake and Chocolate Cupcake.
News
Summer flavours for Japanese Häagen-Dazs ice cream
The Häagen-Dazs range of ice cream in Japan now includes Mixed Berry Custard and Tropical Cream Cheese flavours.
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General Mills to fuel growth internationally
General Mills executives have discussed plans to fuel growth in the US and around the world in the company’s new fiscal year at a meeting with investors at the New York Stock Exchange.
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Fiber One Chewy Bars from General Mills
Fiber One Chewy Bars are available in Chocolate and Strawberry PB&J flavours. The bars have 20% of the daily value of fibre, and 100 or 110 calories per bar.
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General Mills to acquire Brazilian food maker Yoki
General Mills has said that it has signed a definitive agreement to acquire Yoki Alimentos, a privately-held food company headquartered in Sao Bernardo do Campo, Brazil.
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General Mills to cut 850 jobs in restructuring move
General Mills has confirmed a productivity and cost savings plan designed to improve organisational effectiveness and focus on key growth strategies.
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Parliamentarians discuss UK food and drink exports
The All-Party Parliamentary Group (APPG) for Food and Drink Manufacturing met to discuss how food and drink exports can be a significant driver for economic growth.
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General Mills to market Yoplait Yogurt in Canada
General Mills has confirmed that Yoplait has reached an agreement to terminate the current Yoplait brand license in Canada on 1 September.
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General Mills acquires Parampara brands in India
General Mills has acquired Parampara's branded range of ready-to-cook spice and sauce mixes produced in Pune, India, and sold under the Parampara, StarterZ and Curry Tree brands.
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General Mills awards $500,000 in health grants
The General Mills Foundation, in collaboration with the Academy of Nutrition and Dietetics Foundation, has revealed the recipients of its 2012 Champions for Healthy Kids grants.
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General Mills named most reputable US company
General Mills has been named in Forbes as 'The Most Reputable Company in America,' according to a new study.
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General Mills releases global responsibility report
General Mills has released its *2012 Global Responsibility Report,* detailing the company’s progress in the areas of health, communities and environment.
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General Mills enters new partnership to fight hunger
General Mills and Big Machine Label Group’s star-studded roster of music artists are teaming up with Feeding America to 'Outnumber Hunger' in a US initiative that helps fight hunger.
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Financial digest, 26 March 2012: General Mills, Tingyi, Yum!
The latest financial news for 26 March 2012 includes General Mills, Tingyi Holdings, ConAgra Foods and Yum! Brands.
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General Mills acquires Food Should Taste Good
General Mills has acquired Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights (US).
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General Mills receives Global Citizenship recognition
US Agency for International Development (USAID) administrator Dr Rajiv Shah visited General Mills’ technical centre in Minneapolis (US) to recognise employee volunteers for their global citizenship.
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New nutritional labelling for General Mills
General Mills Big G cereals, more than 50 cereals with the white check, are making it easier to follow the Dietary Guidelines recommendation to choose products with whole grain listed first.
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General Mills named on 2012 list of 100 best companies
General Mills was named to Fortune's annual list of the '100 Best Companies to Work For' for the fifth consecutive year.
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General Mills' production facility earns Leed certification
An expansion at General Mills' Albuquerque (New Mexico) facility has been awarded the US Green Building Council's Leed Gold certification.
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Financial news, 21 December 2011: Britvic, General Mills
The latest financial news for 21 December 2011 includes Rémy Cointreau, Britvic, NutraCea, Royal Unibrew, Laurent-Perrier and General Mills.
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General Mills rolls out marketing first with new partnership
General Mills via its Pillsbury Crescents brand takes a technological twist by integrating Shazam for TV to reach busy millennial mums instantly in a first-in-category ad campaign.
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Green Giant launches 5 a-day campaign to increase sales
Green Giant is running an integrated marketing campaign to help parents achieve the recommended five daily portions of fruit and vegetables for their families.
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General Mills issues voluntary class one recall
General Mills is voluntarily recalling a single day's production of Chocolate Fiber One 90-Calorie Chewy Bars because of a labelling issue.
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CPW awarded Leed Platinum certification
CPW, a joint venture between Nestlé and General Mills, has confirmed that its innovation centre has become the first industrial building in Switzerland to receive Leed Platinum certification.
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General Mills completes Yoplait acquisition
General Mills has announced the completion of its acquisition of a 51% controlling interest in Yoplait SAS.
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General Mills signs agreements to acquire Yoplait interests
General Mills has signed definitive agreements with PAI partners and Sodiaal to acquire a 51% controlling interest in Yoplait S.A.S.
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General Mills negotiate for acquisition of Yoplait interests
General Mills has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait SAS, and affiliated companies.
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General Mills buys Pasta Master
General Mills has signed a contract to buy Pasta Master, a producer of chilled Italian meals, pasta and sauces based in Bendigo, Victoria.
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General Mills reduces sugar in cereals
US based cereal maker General Mills reduced sugar in cereals advertised to children by an additional 8%, on average, in 2010.
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General Mills sells frozen bakery to Kerry Group
General Mills is selling its Croissant King and van den Bergh's frozen bakery business in Australia to Kerry Group.
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General Mills to acquire Mountain High Yoghurt
General Mills has announced its agreement to purchase the Mountain High Yoghurt business and the Mountain High brand from Dean Foods.
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General Mills enlists Keke Palmer for campaign
General Mills has enlisted the help of a teen actress and singer to help spread the word that better health can be achieved through a better breakfast.
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General Mills reaffirms full-year sales targets
General Mills has said that results for the first quarter of fiscal 2011 met the company's expectations.
Opinion
36 acquisitions in August 2010
August was another big month for transactions, with 36 recorded around the world. Richard Hall provides the details.
News
General Mills sells Delicity bakery chain
General Mills is selling its chain of Delicity bakeries in Argentina in order to focus on growing its core brands and foodservice businesses.
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Food and beverage companies offer aid to Haiti
Tens of thousands died and many thousands are homeless after an earthquake struck the Caribbean nation of Haiti on 13 January.
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General Mills reports record results for Q2
General Mills today reported record results for the second quarter of fiscal 2010.
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Innovation Centre to research breakfast cereal solutions
Cereal Partners Worldwide, a joint venture between Nestlé SA and General Mills Inc, has announced the creation of a new Innovation Centre in Orbe (Switzerland).
