News
General Mills named on 2012 list of 100 best companies
General Mills was named to Fortune’s annual list of the ‘100 Best Companies to Work For’ for the fifth consecutive year.
Organisation
General Mills Inc
General Mills markets some of the world’s most familiar brands, including Betty Crocker, Häagen-Dazs, Pillsbury, Green Giant, Old El Paso and Cheerios. Its brand portfolio includes more than 100 leading US brands and numerous category leaders around the world.
Vital statistics
- Headquarters: Golden Valley, Minnesota, US
- Founded: 1866
- Website: http://www.generalmills.com/
Recent stories
News
General Mills’ production facility earns Leed certification
An expansion at General Mills’ Albuquerque (New Mexico) facility has been awarded the US Green Building Council’s Leed Gold certification.
News
Financial news, 21 December 2011: Britvic, General Mills
The latest financial news for 21 December 2011 includes Rémy Cointreau, Britvic, NutraCea, Royal Unibrew, Laurent-Perrier and General Mills.
Innovations
Häagen-Dazs Secret Sensations luxury ice cream
Häagen-Dazs is launching Secret Sensations luxury ice cream, which features a patented technology that creates a liquid centre of sauce enveloped by ice cream.
News
General Mills rolls out marketing first with new partnership
General Mills via its Pillsbury Crescents brand takes a technological twist by integrating Shazam for TV to reach busy millennial mums instantly in a first-in-category ad campaign.
News
Green Giant launches 5 a-day campaign to increase sales
Green Giant is running an integrated marketing campaign to help parents achieve the recommended five daily portions of fruit and vegetables for their families.
News
General Mills issues voluntary class one recall
General Mills is voluntarily recalling a single day’s production of Chocolate Fiber One 90-Calorie Chewy Bars because of a labelling issue.
News
CPW awarded Leed Platinum certification
CPW, a joint venture between Nestlé and General Mills, has confirmed that its innovation centre has become the first industrial building in Switzerland to receive Leed Platinum certification.
Innovations
Yoplait Smoothie Chocolate Banana
Yoplait’s newest Frozen Fruit and Yogurt Smoothie flavour is Chocolate Banana. MSRP is $3.49 in the US.
Innovations
Big G Monster Cereals
Big G Monster Cereals (from General Mills) include Count Chocula, Franken Berry and Boo Berry, and will be available for a limited time at US retailers for a suggested retail price of $2.50.
Article
How global dairy markets are developing and competing
Zenith International dairy consulting director Kevin Bellamy takes a look at some recently published dairy league tables.
News
General Mills completes Yoplait acquisition
General Mills has announced the completion of its acquisition of a 51% controlling interest in Yoplait SAS.
Innovations
General Mills launches Fiber One 80 Calories cereal
Fiber One 80 Calories cereal is made with insoluble and soluble fibre and offers 40% of the daily value of calcium and 25% of the daily value of vitamins and minerals.
News
General Mills signs agreements to acquire Yoplait interests
General Mills has signed definitive agreements with PAI partners and Sodiaal to acquire a 51% controlling interest in Yoplait S.A.S.
News
General Mills negotiate for acquisition of Yoplait interests
General Mills has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait SAS, and affiliated companies.
News
General Mills buys Pasta Master
General Mills has signed a contract to buy Pasta Master, a producer of chilled Italian meals, pasta and sauces based in Bendigo, Victoria.
News
General Mills reduces sugar in cereals
US based cereal maker General Mills reduced sugar in cereals advertised to children by an additional 8%, on average, in 2010.
News
General Mills sells frozen bakery to Kerry Group
General Mills is selling its Croissant King and van den Bergh’s frozen bakery business in Australia to Kerry Group.
News
General Mills to acquire Mountain High Yoghurt
General Mills has announced its agreement to purchase the Mountain High Yoghurt business and the Mountain High brand from Dean Foods.
News
General Mills enlists Keke Palmer for campaign
General Mills has enlisted the help of a teen actress and singer to help spread the word that better health can be achieved through a better breakfast.
News
General Mills reaffirms full-year sales targets
General Mills has said that results for the first quarter of fiscal 2011 met the company’s expectations.
Opinion
36 acquisitions in August 2010
August was another big month for transactions, with 36 recorded around the world. Richard Hall provides the details.
News
General Mills sells Delicity bakery chain
General Mills is selling its chain of Delicity bakeries in Argentina in order to focus on growing its core brands and foodservice businesses.
News
Food and beverage companies offer aid to Haiti
Tens of thousands died and many thousands are homeless after an earthquake struck the Caribbean nation of Haiti on 13 January.
News
General Mills reports record results for Q2
General Mills today reported record results for the second quarter of fiscal 2010.
Report
The Green Giant ‘fussy eaters’ survey results
A survey commissioned by Green Giant has found that one in three children are described as fussy eaters by their parents.
News
Innovation Centre to research breakfast cereal solutions
Cereal Partners Worldwide, a joint venture between Nestlé SA and General Mills Inc, has announced the creation of a new Innovation Centre in Orbe (Switzerland).
News
General Mills reports strong results for Q1 2010
General Mills has reported strong results for the first quarter of fiscal 2010. Net sales for the 13 weeks ended 30 August 2009 grew 1% to $3.52bn, led by 6% growth in US retail net sales.
News
General Mills ‘off to a good start’
General Mills said that its portfolio continues to generate good growth.
News
General Mills to feature Smart Choices labelling on packaging
Reflecting its support of a national initiative designed to promote public health, General Mills will include a new nutrition labelling system on its packaging.
News
General Mills declares 9% dividend increase
The General Mills board has declared a 4¢ increase in the quarterly dividend rate to $0.47 per share.
News
Green Giant takes on the soup market
Green Giant, the UK’s leading canned vegetable brand from General Mills UK, and famous for its sweetcorn, is set to launch its innovative range of soup this summer.