Organisation

General Mills Inc

General Mills markets some of the world’s most familiar brands, including Betty Crocker, Häagen-​Dazs, Pillsbury, Green Giant, Old El Paso and Cheerios. Its brand portfolio includes more than 100 leading US brands and numerous category leaders around the world.

Vital statistics

Recent stories

News

CPW awarded Leed Platinum certification

CPW, a joint venture between Nestlé and General Mills, has confirmed that its innovation centre has become the first industrial building in Switzerland to receive Leed Platinum certification.

Innovations

Big G Monster Cereals

Big G Monster Cereals (from General Mills) include Count Chocula, Franken Berry and Boo Berry, and will be available for a limited time at US retailers for a suggested retail price of $2.50.

News

General Mills buys Pasta Master

General Mills has signed a contract to buy Pasta Master, a producer of chilled Italian meals, pasta and sauces based in Bendigo, Victoria.

Opinion

36 acquisitions in August 2010

August was another big month for transactions, with 36 recorded around the world. Richard Hall provides the details.

News

General Mills reports strong results for Q1 2010

General Mills has reported strong results for the first quarter of fiscal 2010. Net sales for the 13 weeks ended 30 August 2009 grew 1% to $3.52bn, led by 6% growth in US retail net sales.

News

Green Giant takes on the soup market

Green Giant, the UK’s leading canned vegetable brand from General Mills UK, and famous for its sweetcorn, is set to launch its innovative range of soup this summer.