Organisation

HJ Heinz Company

Heinz provides nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, the company enjoys the number one or number two market position.

Vital statistics

Recent stories

Innovations

Heinz Dessert Pots for babies

Market leader Heinz is launching a new dessert pot range for babies aged 4–36 months. RRP of £1.75 for a four-​pack of 100g pots.

Innovations

Heinz Baby Juice

Heinz is launching its Out-​of-​Home Baby Juice range. The 150ml plastic bottles contain ‘juice with spring water’ and are available with an RRP of 69p each in the UK.

Innovations

‘Even More’ range from WeightWatchers

WeightWatchers from Heinz’s ‘Even More’ is a range of larger, frozen ready meals which includes a side portion of vegetables that count as one of your five-​a-​day.

Innovations

Get Well Soup from Heinz

Heinz has launched a Facebook campaign that enables consumers to send a poorly family member or friend a personalised can of ‘Get Well’ Soup.

Innovations

New ad for Heinz Pasta Pouches

In the UK, Heinz is launching a TV commercial for its Heinz Pasta Pouches, a new range of microwaveable meal solutions.

Innovations

New label for Heinz Beans

A new Heinz Beans ‘1 of your 5 a day’ label will be supported by an above the line campaign from September.

Innovations

Heinz redesigns Big Soups

Gilchrist has helped Heinz maintain the brand identity of its Big Soup range following the redesign of its packaging.

Innovations

Heinz 57 100th anniversary bottles

To celebrate ‘a century of grilling’, specially marked 100th anniversary Heinz 57 Sauce bottles will be on store shelves in the US in July.

Opinion

Socialising before selling

Andy Poole, associate director at Weber Shandwick, explains why food and beverage brands need to prioritise connections over commerce when it comes to Facebook.

Opinion

A great week for glass

Retro and recommended – it’s been a great week for glass. Two of the world’s leading food and drink brands have revisited their rich past and introduced limited edition retro packaging.

Innovations

HP Guinness Sauce

In readiness for St Patrick’s Day on 17 March, Heinz and Diageo have teamed up to launch HP Guinness Sauce.

News

Heinz workers accept pay deal

Heinz Kitt Green employees have voted to accept the Company’s revised pay deal and call off all industrial action to resume normal working.

News

Heinz workers strike again

Heinz is reportedly ‘extremely disappointed’ with the result of the recent ballot on the Kitt Green pay deal, and the subsequent 24-​hour strike action.

News

Heinz strikes deal with UK workers

Heinz recently held further talks with union representatives, with the aim of resolving the pay dispute at its Kitt Green manufacturing site.

Opinion

Organising to be open to innovation

The study on ‘Innovation & Integration in the Agri-​food industry’ identified vertical integration as significant in bringing successful products to market.

Innovations

Simply Heinz Tomato Ketchup

Heinz has launched Simply Heinz Tomato Ketchup, which is made with sugar instead of high-​fructose corn sweetener.

Innovations

Heinz Dip & Squeeze package

Heinz has announced a new packaging innovation for its popular brand of ketchup: the ‘Dip & Squeeze’.