News
Kellogg reaches settlement in Mini-Wheats litigation
A $4m settlement has been reached in a class action lawsuit over Kellogg's Frosted Mini-Wheats branded cereals.
Kellogg Company
With 2011 sales of more than $13bn, Kellogg Company is the world’s leading producer of cereal and a producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles and veggie foods.
Founded
1906
Primary industries
Food
Food > Snacks
Associated brands
Pringles
News
Peanut Butter Pop-Tarts from Kellogg's
Peanut Butter Pop-Tarts have hit US store shelves with two flavours: Peanut Butter and Frosted Chocolate Peanut Butter.
News
'Big 10' food & beverage companies criticised by Oxfam in ethical report
The social and environmental policies of the world’s 10 biggest food and beverage giants are not fit for modern purpose and need a major shake-up, says international agency Oxfam.
News
Highland Spring voted a consumer 'Superbrand' by British public
Highland Spring has been given 'Superbrand' status for the seventh year running.
Opinion
Breakfast in a bottle
As the major US breakfast cereal manufacturers struggle to grow sales, two of them are launching milk-based ‘breakfast in a bottle’ alternatives.
News
Kellogg’s Breakfast To Go
In the US, Kellogg’s is launching Kellogg's Breakfast To Go shake in three flavours, each featuring 10g of protein and 5g of fibre.
News
Kellogg's partners with Taye Diggs for breakfast initiative
Kellogg's, and its in-school breakfast partner Action For Healthy Kids, have partnered with Taye Diggs for the third annual Share Breakfast programme.
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Glass scare in Kellogg's Special K Red Berries cereal
Kellogg Company has recalled some of its Special K Red Berries cereal because of potential broken glass in the box.
News
Pre-sweetened cereals are a smart choice for children, says study
According to new research children who start their day with a cereal breakfast - even if that cereal is pre-sweetened - tend to have lower body mass indexes (BMIs) and less chance of being overweight.
News
Breakfast at work is a growing trend, says research
MMR’s research has found that the vast majority of breakfasts enjoyed outside of the home are eaten in the workplace (69%).
News
Pringles and Star Wars present 'The Force For Fun' video project
Pringles and Star Wars have come together to launch 'The Force for Fun' video contest.
News
Positivity is key to weight management success, says Kellogg's
A new study commissioned by Kellogg's Special K supports the notion that there may be more to success in weight management than just diet and exercise - and that mindset may play a critical role.
News
Kellogg's celebrates Tony the Tiger's Diamond Jubilee
Tony the Tiger, famous for his catchphrase 'They’re Gr-r-r eat!' first appeared on packs of Kellogg’s Frosties (originally Frosted Flakes) in 1952 when Manchester-based Kellogg’s ran a contest to pick
News
China’s Bright Food completes Weetabix deal
China’s Bright Food Group Co Ltd has completed its acquisition of a controlling stake in British food processing company Weetabix.
News
Outlook strong for US snack bar market, says Rabobank
Rabobank has published a research report on the increase of the US snack bar market, which has grown at twice the rate of other snack foods and nearly three times the rate of the packaged food sector.
News
Kellogg's Mini-Wheats recalled due to metal pieces
Kellogg's has issued a voluntary recall of about 2.8 million packages of Mini-Wheats due to the possibility of metal mesh fragments that may be mixed up in the cereal.
News
Hungry kids in schools on the increase, says Kellogg's
Money troubles and a lack of interest from parents are forcing more and more children to fend for themselves in the morning leading to many sitting at their desks with empty tummies, says Kellogg’s.
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Kids' cereal still full of sugar and salt, says Choice
In a review of 195 ready-to-eat cereals Choice found 73% (30) of the 41 cereals marketed to children to be high in sugars.
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Kellogg's opens 'Tweet Shop' in London
The world's first high street shop where customers pay by Tweet instead of money has opened in central London. The Tweet Shop is a standalone retail outlet from Special K.
News
Kellogg's Special K Cracker Crisps
Kellogg's Special K has launched Cracker Crisps, its first ever savoury snack, in the UK.
News
Kellogg’s launches new Crunchy Nut campaign
Kellogg’s has turned to a famous strap line which helped launch the TV career of Hugh Laurie to promote its Crunchy Nut cereal. The company is set to launch a £6m, six month campaign.
Opinion
Bumpy breakfast ride for Kellogg’s?
Kellogg’s – that icon of the breakfast cereal market – has had something of a bumpy roller-coaster ride over the past week.
News
Dairy Council joins Kellogg’s for ‘Tip & Sip' promotion
The Dairy Council has joined forces with Kellogg’s on a new promotion aimed at encouraging children to enjoy a nutrient-filled breakfast.
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Kellogg's to use 'real women' In Special K ads
Special K is using plus sized 'real women' in its advertising for the first time to encourage a more positive attitude to bigger body sizes.
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Kellogg Company completes Pringles acquisition
Kellogg Company has completed its acquisition of Procter & Gamble's Pringles business.
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Kellogg's to launch £2.5m advertising campaign
Kellogg's is set to build on the successful re-launch of its 91 year old All-Bran brand by unveiling a new seven-figure television advertising campaign and a suite of new products.
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Kellogg's to deploy Terra Technology across US
Terra Technology, a provider of innovative supply chain solutions for consumer products companies, has confirmed that Kellogg Company, has chosen Terra Technology’s Demand Sensing solution.
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Kellogg's launches new foot bowls promotion
To help convenience retailers capitalise on this year’s Euro 2012 celebrations, Kellogg’s is giving away free kid’s cereal bowls as part of a promotional campaign.
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Kellogg's to be leafleted as MMP dispute escalates
Kellogg's, a major client of the controversial Liverpool (UK) packaging company which has locked-out more than 140 of its employees, is to have its sites in Manchester, Wrexham and Bristol leafleted.
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Kellogg supplier diversity spending surpasses $350m
Kellogg Company values its strong partnerships with diverse suppliers – sparking its 13th consecutive year of growth in its US supplier diversity programme, which began more than two decades ago.
News
Kellogg's caught out for sugar and obesity claims
Kellogg's has been censured by the Advertising Standards Authority (ASA) after it falsely claimed that sugar is not related to obesity or ill-health.
News
Kellogg's responds to the campaign call for 9pm watershed
Kellogg's has responded to the Children’s Food Campaign to ban advertising of foods and drinks high in fat, sugar and salt before 9pm.
Opinion
Has Kellogg's got it cereal-ously wrong?
'Which?' has revealed that the majority of breakfast cereals are too high in sugar and is calling on retailers and manufacturers to provide a wider choice of healthier cereals and label them clearly.
News
Kellogg to buy Pringles from P&G for $2.7bn
The Procter & Gamble Company has signed an agreement to divest its snacks business to The Kellogg Company in a $2.7bn all-cash transaction.
News
Production restarts after two fires at Kellogg's plant
Output has resumed at two Kellogg's plants in the UK where fires halted production yesterday.
News
Kellogg’s characters join US Milk Moustache campaign
Smiles, cereal and a white upper lip. That's what iconic Kellogg's characters Snap!, Crackle!, and Pop!, Mini and Tony The Tiger deliver in their first-ever Milk Moustache advert.
News
A new deal in cereal from Kellogg's
Kellogg’s has signalled a radical shake-up in the way breakfast cereals are sold in the convenience channel and received the backing of a major wholesaler for its plans.
News
Kellogg's to fortify cereal with vitamin D
Kellogg's is to fortify its cereals, such as Rice Krispies, with vitamin D to help combat Britain's deficiency in the essential nutrient.
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Jennifer Ellison launches Kellogg's Yummy Tummy campaign
Actress Jennifer Ellison, shows it's what's inside that counts as she launches Kellogg's Yummy Tummy campaign to encourage women to eat more wheat bran fibre for a healthy stomach.
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Kellogg's to make cereal All-Bran new
Kellogg's has revealed plans for a complete overhaul and relaunch of its 90 year old All Bran brand
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Ajinomoto Co and Kellogg Co form R&D alliance
Ajinomoto Company has entered into an R&D alliance agreement with Kellogg Company to develop products aimed at meeting consumers' health and nutrition needs.
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Kellogg announces strong 2009 earnings results
Kellogg Company has announced solid operating profit growth for the full year and Q4 2009.
News
Kellogg's branding to beat 'fake flakes'
According to reports, Kellogg's is to burn its logo on to individual Corn Flakes as a stamp of authenticity.
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Kellogg delivers strong Q2 results
The Kellogg Company has reported second-quarter 2009 financial results that include double-digit growth in net earnings and internal operating profit.
News
Kellogg's announces 'strong' first-quarter results
Kellogg Company has reported solid first-quarter 2009 growth in internal net sales, internal operating profit and currency neutral earnings per share.
News
Chris Hoy to promote Kellogg's Bran Flakes
Chris Hoy, Olympic cyclist and recent winner of the BBC's Sports Personality of the Year award, is working with Kellogg's Bran Flakes to promote men's health.
News
Kellogg's escapes wrath of ASA
Kellogg’s has escaped a double blow after the UK's Advertising Standards Authority cleared two ads that, between them, received almost 70 complaints from the public.
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Kellogg's Healthy Beginnings programme
Americans may see the doctor, but not many actually listen to what their doctor recommends, according to a new Kellogg's report.
