News
McDonald’s donates its Super Bowl TV ad to charity
McDonald’s USA produced aired a 30-second TV spot featuring RMHC during the pre-kick of the Super Bowl to promote understanding of Ronald McDonald House Charities.
Organisation
McDonald’s Corporation
McDonald’s Corporation is one of the world’s largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily. (Source: Wikipedia)
Vital statistics
- Headquarters: Illinois, US
- Founded: 1940
- Website: http://www.mcdonalds.com/
Recent stories
News
Atul Pathak wins Social Entrepreneur of the Year
Atul Pathak, MD of Appt Corporation and franchisee of 20 McDonald’s restaurants, was presented with the ‘Social Entrepreneur of the Year’ award at the GG2 Leadership Awards.
Report
Canadians make lifestyle sacrifices for coffee, says study
According to a recent study conducted by Ipsos Reid on behalf of McDonald’s Canada, some Canadians are willing to make lifestyle sacrifices to keep up a steady supply of their coffee.
Innovations
McDonald’s Coke Glasses promotion
The McDonald’s Coke Glasses promotion launches today and will run in McDonald’s UK restaurants for three weeks.
News
McDonald’s USA names Dean Foods supplier of the year
McDonald’s USA has selected Dean Foods, a leading dairy supplier for many of McDonald’s restaurants, as the 2011 US Supplier of the Year.
News
US McDonald’s introduces fruit offering in every Happy Meal
McDonald’s has launched the roll out of the automatic offering of fruit with every new Happy Meal, is scheduled to be in all Northern Nevada area (US) restaurants this week.
News
McDonald’s Canada invests $1bn in brand transformation
McDonald’s Canada is investing approximately $1bn to undertake its biggest store-by-store brand transformation in the company’s 44-year Canadian history.
News
New appointments, 6 September 2011
The latest appointments and movements in the food and beverage industry, updated 6 September 2011.
News
UK food chains should display calories, says Which?
Two thirds of consumers think it’s important that the calorie content of food is provided when they’re eating out, but many major national chains are failing to deliver, says Which?.
News
New appointments, 18 August 2011
The latest appointments and movements in the food and beverage industry, updated 18 August 2011.
News
Financial news, 28 July 2011: Agthia, Coca-Cola, McDonald’s
The latest financial news for 28 July 2011 includes Agthia Group, Lonza, Bemis, McDonald’s and The Coca-Cola Company.
News
McDonald’s is to offer improved nutrition choices
McDonald’s long-term plan for improving nutritional choices involves ongoing menu evolution and nutrition awareness communication.
News
McDonald’s reveals plans for 2012 Olympic Games
McDonald’s Corporation has announced sponsorship plans for London 2012 that will focus on championing happy, active kids.
Opinion
Claire Phoenix reviews ‘Secrets of the Superbrands’
Last night’s TV programme on BBC3, ‘Secrets of the Superbrands’, was on how major brands reach our hearts and minds.
News
Coca-Cola is one of the world’s ‘most admired’
‘Fortune’ magazine has released its annual ‘World’s Most Admired Companies rating’, with P&G, Coke and McDonald’s appearing in the top 10.
Report
UK coffee shop market reaches all-time high
New research reveals impressive sales growth of 12.9% during the last 12 months by the branded coffee shop segment, exceeding £1.94bn in revenue.
Innovations
Caramel Mocha from McDonald’s
McDonald’s latest McCafe drink – Caramel Mocha – is described as a ‘rich, sweet, creamy indulgence to help take the chill off winter’.
News
McDonald’s Q3 earnings rise 12% on strong global sales
McDonald’s Corporation has announced strong results for the third quarter, driven by growth across all areas of the world.
News
Coke still on top in ‘Top 100 Best Global Brands’
Interbrand has published its Top 100 ‘Best Global Brands’ for 2010, and Coca-Cola is still top of the pile.
News
McDonald’s responds to ‘outrageous’ US TV ad
On 14 September, a vegan advocacy group released a TV commercial blaming McDonald’s for heart disease.
News
McDonald’s announces bond to support growth in China
McDonald’s Corporation has placed Renminbi (RMB)-denominated bonds in a private placement to institutional and professional investors in Hong Kong.
Report
McDonald’s dominates in the ‘breakfast wars’
Consumer research firm Scarborough Research has released an analysis of breakfast diners and the fast food establishments they patronise.
News
McDonald’s second-quarter earnings up 15%
McDonald’s Corporation has announced strong results for the second quarter driven by all areas of the world.
Opinion
The UK’s worst litter brands revealed
Shame on you, public at large. A recent survey by Litter Heroes collected 7,796 branded items of litter in British cities.
News
McDonald’s to expand drive-through outlets in China
McDonald’s plans to aggressively expand drive-through outlets and increase franchise numbers in China.
News
Food and beverage companies offer aid to Haiti
Tens of thousands died and many thousands are homeless after an earthquake struck the Caribbean nation of Haiti on 13 January.
News
No more Wendy’s burgers in Japan
Wendy’s is to withdraw from Japan, ending a seven-year presence in an Asian market dominated by McDonald’s.
News
McDonald’s reports global comparable sales increase
McDonald’s Corporation has announced that global comparable sales increased 0.7% in November.
News
McDonald’s logo going green in Europe
With the Copenhagen climate change summit fast approaching, McDonald’s has decided to go green.
News
McDonald’s leaves Iceland for good
McDonald’s is to close its business in Iceland because the country’s financial crisis has made it too expensive to operate its franchise.
Article
North America remains land of promise
Despite the recession, there remain profitable areas of the food and beverage market that have potential for those manufacturers who get the offering right, says Brian Morgan.
News
Japan gets ‘angry’ burger
To promote the launch of the ‘Angry Whopper’, Burger King held a shouting contest in downtown Toyko.
News
McDonald’s delivers strong second-quarter results
McDonald’s Corporation today announced strong operating results for the second quarter ended 30 June 2009, driven by positive global comparable sales in every area of the world.
News
McDonald’s to establish European HQ in Geneva
Fast food restaurant giant McDonald’s is to centralise its European operations by establishing a headquarters in Geneva by the end of the year.
News
Collectible contour glasses available at McDonald’s in Asia
The Coca-Cola Company and McDonald’s Corporation are joining hands to bring a limited edition coloured Coca-Cola contour glass series to millions of consumers throughout Asia-Pacific.
News
McDonald’s Happy Meal celebrates 30th birthday
McDonald’s in the US has kicked off a summer-long celebration in honour of the iconic Happy Meal’s 30th birthday.
News
Dr Pepper available in every McDonald’s in US
Consumers will now be able grab a Dr Pepper in every one of McDonald’s 14,000 US restaurants.
News
A McCappuccino with fries, please
McDonald’s latest project is to overtake Starbucks as Europe’s biggest coffee chain, with plans to expand its McCafés in 1,200 locations throughout Europe.
News
McCurry scores win over McDonald’s
Malaysia’s Appeal Court has said that American fast food giant McDonald’s cannot claim an exclusive right to the ‘Mc’ prefix in the country.