Organisation

PepsiCo

PepsiCo Inc is a Fortune 500, American multinational corporation with interests in manufacturing and marketing a wide variety of carbonated and non-​carbonated beverages, as well as salty, sweet and grain-​based snacks and other foods. (Source: Wikipedia)

Vital statistics

Recent stories

News

Brisk Iced Tea earns billion dollar brand status

PepsiCo has confirmed that Brisk Iced Tea has seized the timing of the surging ready-​to-​drink iced tea category to double its volume in just two years and reach more than $1bn in annual retail sales.

Innovations

Green by 7UP

PepsiCo Beverages Argentina has launched low-​calorie Green by 7UP, sweetened with stevia and sugar.

News

PepsiCo enters into partnership with the Atrium Mall

PepsiCo has entered into a partnership with the Atrium Mall — James R Thompson Centre that will make the Dream Machine recycling programme available to Chicago-​area commuters, visitors and residents.

News

Horlicks outsells Pepsi in India

GlaxoSmithKline (GSK) has revealed that its malted milk beverage, Horlicks, is India’s top packaged beverage behind bottled water and sells more than twice as much as Pepsi, according to Bloomberg.

Innovations

Brisk Iced Tea Star Wars edition

Brisk Iced Tea is taking its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3D theatrical release of ‘Star Wars: Episode I The Phantom Menace’.

News

Pepsi and Pandora to help celebrate Grammy Awards

Pandora, a leading personalised radio service, The Recording Academy and PepsiCo, are to launch a multi-​layered campaign that will harness the excitement around the 54th Annual Grammy Awards, which ta

Innovations

Pepsi Pink

SEEN IN JAPAN: Despite the label on Pepsi Pink proclaiming its flavour as ‘strawberry and milk’, neither strawberries nor milk are listed in the ingredients. 47 calories per 100ml.

Innovations

Mountain Dew runs Call of Duty promotion

Mountain Dew has announced a sweepstakes to reward its fans with a chance to play Call of Duty: Modern Warfare 3 with three friends on an iconic, mega-​sized stadium screen.

Innovations

PepsiCo Festive Rocket Pack for Divali

PepsiCo introduces the all new ‘Festive Rocket Pack’ to celebrate Divali – a gift pack that includes a range of beverages from the PepsiCo portfolio: Pepsi, Mirinda and 7UP (6x 250ml cans).

News

Pepsi unveils new social TV platform

Pepsi has unveiled two new proprietary digital platforms, Pepsi *Sound Off* and *Pepsi Pulse.* Both platforms will initially focus on Fox’s *The X Factor* and will drive social engagement.