PepsiCo

PepsiCo Inc is a US multinational corporation with interests in manufacturing and marketing a variety of beverages, as well as salty, sweet and grain-based snacks and other foods. (Source: Wikipedia)

Key stories

Country of origin
USA

Founded
1965

Primary industries
Beverage
Beverage > Soft Drinks
Food
Food > Snacks

Associated brands
Frito-Lay

Opinion

The search for a natural blue for beverages

The Fi Natural Colour Conference, held in London yesterday, underlined consumer confidence in ‘pure’ and ‘natural’ and the options for the food and drink industry to achieve this.

Opinion

Cola profits up, but at a cost

The Coca-Cola Company and PepsiCo have both filed their year-end numbers this week, and while they report solid growth, it is against the backdrop of ongoing marketplace and macroeconomic challenges.

News

Doritos wins $1m cash prize for Super Bowl ad

The Doritos brand's consumer-created Doritos commercial *Man's Best Friend,* which aired for the first time nationally during yesterday's Super Bowl XLVI broadcast, ranked number one in *USA Today.*

News

Pepsi Max confirms 30-second ad for Super Bowl

Pepsi Max, the official soft drink of the NFL, will debut a new 30-second spot during the Super Bowl and be part of multiple activities during Super Bowl week in Indianapolis (US).

News

Brisk Iced Tea earns billion dollar brand status

PepsiCo has confirmed that Brisk Iced Tea has seized the timing of the surging ready-to-drink iced tea category to double its volume in just two years and reach more than $1bn in annual retail sales.

News

Horlicks outsells Pepsi in India

GlaxoSmithKline (GSK) has revealed that its malted milk beverage, Horlicks, is India's top packaged beverage behind bottled water and sells more than twice as much as Pepsi, according to Bloomberg.

News

Pepsi and Pandora to help celebrate Grammy Awards

Pandora, a leading personalised radio service, The Recording Academy and PepsiCo, are to launch a multi-layered campaign that will harness the excitement around the 54th Annual Grammy Awards, which ta

News

UK Dairy Council and Quaker Oats join forces

The National Dairy Council and The Quaker Oats Company, a division of PepsiCo, has entered a partnership to develop programmes in schools and other channels to increase children's access to breakfast.

News

Pepsi unveils new social TV platform

Pepsi has unveiled two new proprietary digital platforms, Pepsi *Sound Off* and *Pepsi Pulse.* Both platforms will initially focus on Fox's *The X Factor* and will drive social engagement.