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Chloë Sevigny is the face of Absolut Elyx luxury vodka
Absolut Elyx has launched in select US cities, with Johan Lindeberg of BLK DNM as its creative director.
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Pernod Ricard produces alcoholic beverages. The company's most famous products, Pernod Anise and Ricard Pastis, are both anise liqueurs and are often referred to as simply Pernod or Ricard. The company also produces several other types of pastis.
Founded
1975
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Absolut Elyx has launched in select US cities, with Johan Lindeberg of BLK DNM as its creative director.
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Malibu Island Spiced is described as 'a bolder taste of the much-loved Malibu coconut complemented with vanilla and a hint of cinnamon'.
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Pernod Ricard US has announced plans to appoint Major Brands Inc as the exclusive distributor of its full line of spirits and wine brands in Missouri, effective 1 May 2013.
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Rum brand Malibu from Pernod Ricard has been given a makeover for the first time in more than 30 years.
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Laurent Lacassagne, currently chairman and CEO of Pernod Ricard Europe, is appointed chairman and CEO of Chivas Brothers Ltd.
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Southern Wine & Spirits of America Inc has appointed BJ Vorderer as vice president, sales & marketing for the Pernod Ricard portfolio.
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Martell & Co, a subsidiary of Pernod Ricard's has entered into an agreement to purchase 100% of the shares in Le Maine au Bois SAS.
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Absolut Hibiskus vodka will launch in the US this month. The new flavour is reported to be the first floral-flavoured vodka in the brand’s portfolio, containing hibiscus and pomegranate flavours.
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Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, intends to build a new malt whisky distillery and has begun the planning process for a site in Speyside (Scotland).
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Malibu Snowcoco Caribbean rum has launched in Selfridges in the UK, and has rolled out to the wider off-trade, RRP £14.75.
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Pernod Ricard’s 100 Pipers Blended Scotch Whisky, to be sold on the Indian market, has been designed by brand and package design specialist Cartils.
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Malibu coconut-flavoured rum is introducing Malibu & Cloudy Lemonade to its canned range. It's available in the UK with an RRP of £1.99.
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Pernod Ricard has signed an agreement with Arcus-Gruppen for the sale of certain aquavit and bitters brands.
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Lionel Breton, chairman & CEO of Martell Mumm Perrier-Jouët, has expressed to Pernod Ricard general management his wish to retire as from 1 October 2012.
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Pernod Ricard has signed an agreement to acquire HiteJinro’s 30% stake in Pernod Ricard Korea Imperial for a total price of KRW 70bn.
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The latest appointments and movements in the food and beverage industry, updated 12 October 2011.
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Malibu Winter Limited Edition is white rum infused with real coconut flakes that float (mimicking snowfall). Available from Selfridges in the UK (RRP £25).
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Pernod Ricard USA has named the Minnesota division of Southern Wine & Spirits (SWS) of America, with operations in 35 markets, as the exclusive distributor of Pernod Ricard's portfolio of wines.
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The latest financial news for 1 September 2011 includes Diageo, China Resources Enterprise, Co-op, Arla and Pernod Ricard.
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Pernod Ricard has announced the disposal, by its affiliate Pernod Ricard Europe, of its shares in Georgian Wine and Spirits LLC to JSC Marussia (Georgia).
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Jameson Irish Whiskey has announced annual sales of three million cases globally, including a million cases in the US, its largest export market.
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Soaring sales of Scotch whisky have helped Pernod Ricard post sales growth of 10%, well above market expectations.
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Pernod Ricard has announced the disposal of Lindauer and several other New Zealand wine brands from Gisborne and Hawke's Bay.
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Pernod Ricard has signed an agreement to sell the Renault Cognac brand to Altia for a cash consideration of €10m.
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Pernod Ricard has announced the disposal of Spanish wine brands Marqués de Arienzo and Viña Eguia.
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Pernod Ricard Group has announced that it has signed an agreement to sell its shares in Ambrosio Velasco SA to Diego Zamora for a cash consideration of €33.1m (excluding debt).
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Pernod Ricard has signed an agreement to sell a number of Swedish and Danish assets to Altia for a cash consideration of SEK 835m.