News
PureCircle achieves new global patent milestone
PureCircle has reached a new milestone in securing a comprehensive intellectual property portfolio for its new natural flavor NSF-02.
Organisation
PureCircle
PureCircle is a leading producer of high purity stevia ingredients for the global food and beverage industry.
Vital statistics
- Headquarters: Malaysia
- Website: http://www.purecircle.com/
Recent stories
Interview
PureCircle’s Jason Hecker on how stevia is being utilised
Jason Hecker, VP global marketing & innovation for stevia company PureCircle, talks to Claire Phoenix about how stevia is being used in the food and beverage industry.
News
Beghin Say Ligne sweetener adds PureCircle trust mark
Beghin Say, an international brand in sugar and sweeteners, has expanded its line of nutritional sugars in France with the launch of Beghin Say Ligne, sweetened with stevia extracts by PureCircle.
Opinion
Acceptance of stevia in the EU
The European Commission has today authorised the use of steviol glycosides as a non-caloric sweetener in the European market.
News
PureCircle welcomes final approval of stevia in the EU
PureCircle has welcomed the final approval of the EU Commission’s Regulation to authorise the use of steviol glycosides in foods and beverages in the EU.
News
PureCircle passes calorie milestone from stevia sales
PureCircle has announced that its stevia ingredient sales have now crossed a new threshold in terms of the calories that can be withdrawn from consumers’ diets.
News
PureCircle builds on sustainability commitments
PureCircle, the world’s leading producer and marketer of high purity stevia products, has revealed the latest developments in its sustainability initiatives in partnership with Amigos de las Américas.
News
PureCircle launches new lower calorie stevia sweetener
PureCircle, a producer and marketer of high purity stevia products, has launched a new proprietary breakthrough stevia sweetener, under the trade name Alpha.
News
PureCircle establishes UK operations for stevia demand
PureCircle has confirmed a significant expansion of its European presence with the opening of a new European headquarters in London.
News
EFSA paves way for EU approval of stevia
EU approval for natural sweeteners from the stevia leaf has moved one step closer after scientists at the European Food Safety Authority gave them a clean bill of health.
News
PureCircle expand agricultural development in Paraguay
PureCircle has announced the expansion of their Stevia supply in the fertile agricultural lands of Itapúa, Paraguay.
Report
PureCircle unveils insights from US consumer study
PureCircle, producer and marketer of stevia products, has released findings from the company’s PureCircle Insights Group.
News
PureCircle welcomes Codex adoption of stevia
PureCircle has welcomed the Codex Alimentarius Commission’s adoption of proposed maximum levels for steviol glycosides.
News
PureCircle announces distribution agreement with Firmenich
PureCircle has announced a multi-year global distribution agreement with Firmenich.
Innovations
New Laica sweetener, with stevia by PureCircle
Laica has introduced a new sweetener under the Natuvia brand featuring high purity stevia by PureCircle and the Stevia PureCircle trust mark.
News
PureCircle launches NSF-02 flavour modifier
PureCircle has launched a new natural flavour modifier under the trade name NSF-02.
News
Nordzucker and PureCircle create NP Sweet A/S
Nordzucker AG and PureCircle Limited have announced the formation of their joint venture, NP Sweet A/S, effective 18 March 2011.
News
PureCircle expands partnership with Merisant
PureCircle has announced an amendment to its multi-year supply agreement with Merisant Company that extends and expands the relationship between the two.
News
DöhlerGroup and PureCircle announce partnership
PureCircle and DöhlerGroup have announced a global strategic partnership on stevia.
News
PureCircle and PII agree distribution deal for stevia
PureCircle USA has announced a distribution agreement with Premium Ingredients International.
News
PureCircle wins major contracts
PureCircle, a producer and marketer of high purity stevia products, has announced five major contract wins.
News
PureCircle receives ‘no objection’ for SG95 stevia product
The US Food and Drug Administration has issued a ‘no objection’ letter for the use of PureCircle’s SG95 product.
News
PureCircle set to launch Global Stevia Institute
To help provide reliable, consistent information on stevia, PureCircle has created the Global Stevia Institute, which will launch in June 2010.
News
PureCircle full-year profit up 420%
PureCircle has announced that it expects a surge in full-year profits, helped mainly by higher sales of its Reb-A products and strong demand from consumers.
News
Jordi Ferre joins PureCircle from Tate & Lyle
Jordi Ferre joins PureCircle, the high purity Rebaudioside A producer to spearhead the company’s expansion in the US.
News
PureCircle and Firmenich join forces
PureCircle and Firmenich have joined forces to accelerate the commercialisation of Reb A, the all-natural, zero-calorie sweetener.