News
Red, Blue and Silver Editions of Red Bull Energy Drink
Three new Red Bull drinks include The Red Edition, The Silver Edition and The Blue Edition.
Red Bull GmbH
Red Bull GmbH is an Austrian company (originated from Krating Daeng in Thailand) which sells the Red Bull energy drink. In 2009, more than 3.9bn cans were sold in over 160 countries. 6,900 employees generated €3.78bn in turnover. (Wikipedia)
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Founded
1984
Opinion
Momentous changes in US mature markets
I've blogged in the past about Monster Energy Drink overtaking Red Bull, and more recently about energy drinks overtaking bottled water.
Opinion
The world's top 5 beverage brands
Five beverage brands are in the overall 2012 Global Top 100 Brandz survey from Millward Brown Optimor.
News
Chaleo Yoovidhya, co-founder of Red Bull, dies in Thailand
Reuters reports that Chaleo Yoovidhya, co-founder of the Red Bull energy drink, has passed away.
Opinion
Meat feast for Red Bull
Red Bull has always been very disciplined about how far to stretch its brand credentials, so what would you feel about an association with meat?
News
Chinese stores pull Red Bull from shelves
Supermarkets around China have stopped selling Red Bull products in reaction to concerns that the energy beverage might contain unauthorised additives.
Opinion
Monster to overtake Red Bull … again
It wasn’t so long ago I made the bold prediction that Monster would outsell Red Bull on the US market in volume. Now it looks as if Monster will also topple Red Bull’s US lead in value.
Opinion
Red Bull cancels production in the US
It seems that Red Bull North America has cancelled production of Red Bull Cola and Red Bull Energy Shot in the US.
News
Red Bull supports Every Can Counts
Every Can Counts has announced that Red Bull has become a funding partner of the programme.
News
Financials, 30 June 2011: Red Bull, Campbell's, ConAgra
The latest financial news for June 2011 includes Campbell Soup Co, ConAgra, Red Bull and Yayi International.
Opinion
The Red Bull ambivalence factor
Bloomberg published some great insights on Red Bull, with comments from its owner Dietrich Mateschitz, last month.
News
Red Bull X-Fighters return to London
Red Bull X-Fighters will return to London to light up Battersea Power Station for the UK leg of the Red Bull X-Fighters World Tour 2010.
News
Red Bull enables edge-of-space jump for Fearless Felix
Felix Baumgartner should become the first person to break the sound barrier and reach supersonic speeds in freefall when Red Bull Stratos lifts off later this year.
News
Red Bull beats Red Bat in Swedish court
Austrian energy drink maker Red Bull has won a legal battle with a Swedish drinks rival after it began selling a product called Red Bat.
News
Red Bull Art of Can 2009 goes to Washington
The 13th international Red Bull Art of Can exhibition will be held in Washington DC from 8-19 October 2009, where 56 pieces will be displayed.
News
Red Bull fined for packaging waste offences
According to the Environment Agency website, Red Bull Company Limited was ordered to pay £271,800 on 27 July 2009 after failing to recover and recycle packaging waste.
News
Red Bull gives Webber wings
Mark Webber took victory in the German Grand Prix at the Nürburgring on Sunday.
News
Red Bull takes second one-two victory at British Grand Prix
Red Bull Racing’s Sebastian Vettel claimed victory in the British Grand Prix ahead of his teammate Mark Webber.
News
Red Bull responds to 'cocaine' stories
Red Bull in the US has responded to recent reports in Asia mistakenly suggesting that cocaine may be present in its Red Bull energy drink.
Opinion
Red Bull scare unfair
Claire Phoenix addresses the Red Bull Cola cocaine issue.
News
Traces of cocaine found in Red Bull Cola
Just days after several German states told retailers to stop selling the product, Austria's health ministry says traces of cocaine have been found in samples of Red Bull Cola.
News
Germany considers banning Red Bull Cola
Food authorities in Germany have discovered trace amounts of cocaine in Red Bull Cola, leading to a ban by six states in the European country, says an AFN report.
News
Vettel leads Red Bull to maiden one-two victory in China
German Formula One driver Sebastian Vettel scored Red Bull Racing’s maiden win at the rain-drenched Chinese Grand Prix on Sunday 19 April.
News
Tim Krieglstein becomes Red Bull marketing director
Red Bull has appointed Tim Krieglstein as UK marketing director following the departure of Anoushka Feiler in 2008.
News
Red Bull gives Reggie Bush wings
New Orleans Saints running back Reggie Bush will be the first NFL player to be supported by energy drink Red Bull.
News
Red Bull Snowscrapers’ all-star New York event
On 5 February, 16 snowboarders will compete against the majestic backdrop of the New York City skyline in a Red Bull Snowscrapers contest.
News
Red Bull launches lifestyle magazine
Red Bull forges partnership with The Independent to roll out its monthly lifestyle magazine to a UK audience.
News
Red Bull launches own TV series
Red Bull Cliptomaniacs is a TV series launched by Red Bull on Sky channel Nuts TV this month.
News
Red Bull purchases hybrid delivery trucks
Red Bull has purchased a fleet of energy-saving trucks that will achieve 30-40% better fuel efficiency.
News
Red Bull aims high with London Air Race
The Red Bull London Air Race is set for take-off on 2 and 3 August on the shores of the River Thames.
News
France allows taurine in Red Bull
The French governement gives Red Bull the go-ahead to include taurine only a month after the company was permitted to sell the drink in the country.
News
Red Bull finally arrives in France
Red Bull made a spectacular entry into France on 1 April. The world's largest energy drink producer celebrated its long-awaited arrival in the country with 150 'Wings Teams' from around Europe.
News
Red Bull to launch Simply Cola
The first major brand extension since Sugar-Free, the natural and premium Red Bull Simply Cola is soon to launch in six countries.
News
Red Bull’s bid for sugar-freedom
Red Bull has unveiled its UK plans for Sugarfree in 2008, with heavyweight support in the on-trade to raise consumer awareness, educate consumers about product benefits and encourage trial.
