News
Diet Coke launches Taylor Swift inspired Young Designer Challenge
Diet Coke is inviting creative individuals to submit a Diet Coke-branded T-shirt design inspired by the style of its new partner Taylor Swift.
Coca-Cola Company
The Coca-Cola Company (or Coke) is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. (Source: Wikipedia)
From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to become the world’s most ubiquitous brand, with more than 1.7 billion beverage servings sold each day.
The Coca-Cola Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold an exclusive territory (source: Wikipedia).
List of global bottlers: Coca-Cola Enterprises, Coca-Cola Philippines, Femsa, Coca-Cola Hellenic, Coca-Cola Amatil, Coca-Cola Içecek, Coca-Cola Bottling Co Consolidated, Embotellodora Andina, Coca-Cola Canada, Coca-Cola Erfrischungsgetränke.
Country of origin
United States
Founded
1886
Primary industries
Beverage
Beverage > Soft Drinks
Distribution
Manufacturing
Associated brands
Coca-Cola
Dasani
Diet Coke
Fanta
Opinion
Investing in fruit
The level of investment by multinationals in emerging markets is often measured in billions. Only rarely do I see billions being invested in one region of one country.
News
Coca-Cola Enterprises supports recycling trial in Milton Keynes
Coca-Cola Enterprises has joined forces with Milton Keynes Council in the UK to develop and support a project to improve local recycling through education and community participation.
News
Julian Hunt on Coca-Cola's approach to obesity and sustainability
Ruth McMenamin talks to Julian Hunt, vice president public affairs and communications GB at Coca-Cola Enterprises, while attending the UK Soft Drinks Industry Conference last week.
News
Oasis Mango Medley from Coca‑Cola Enterprises
Oasis Mango Medley has been developed following extensive research and consumer feedback, especially among its core target audience of 16‑24-year-olds.
News
Coca-Cola commits to fighting obesity in global announcement
The Coca-Cola Company has announced four global business commitments to contribute to healthier, happier and more active communities.
News
Coca-Cola commits $2bn to support Florida orange groves
Coca-Cola is supporting Florida's largest citrus planting in 25 years with a commitment to purchase approximately $2bn of oranges produced by the new groves.
News
Coke tops Kantar's 2012 list of global FMCG brands
The first ranking of the most chosen global FMCG brands by Kantar Worldpanel reveals the brands that are being bought by the most consumers, the most often.
News
Fanta Peach and Apricot Limited Edition
Fanta is refreshing its range with the addition of two new flavours rolling out across all channels, as well as updating all packs to stand out better.
News
Coke and WaterAid join forces to help Burkina Faso and Ethiopia
WaterAid is joining forces with The Coca-Cola Africa Foundation to make safe drinking water a reality for people in Burkina Faso’s and southern Ethiopia.
News
Coca-Cola launches ‘The AHH Effect’
The Coca-Cola Company has launched a new digital campaign – The AHH Effect – aimed at teens.
Opinion
How the beverage industry is helping to combat obesity
Congress speakers can be somewhat dry and vague, says Claire Phoenix. However, Dominique Reiniche proved an exception to the rule at the Global Beverages Congress.
News
Caffeine Free Coke Zero
The Coca-Cola Zero brand is being made available in an option without caffeine.
News
Coca-Cola Bottling could expand its US franchise territory
Coca-Cola Bottling Co Consolidated has signed a non-binding letter of intent with The Coca-Cola Company to expand the Company’s franchise territory.
News
Taylor Swift stars in new Diet Coke ad in the US
New Coca-Cola brand ambassador Taylor Swift features in a new ad for Diet Coke, which was aired recently in the US during 'American Idol'.
News
New Coke Zero campaign showcases ‘Taste The Possibilities’ ethos
A Coke Zero taste test experiment for consumers is the theme for a new TV commercial.
News
The return of Vanilla Coke to the UK
Coca-Cola is relaunching Vanilla Coke in the UK with a new look.
News
Odwalla showcases new design
Odwalla, owned by The Coca-Cola Company since 2001, has revitalised its design, from packaging through to point of sale.
News
Coca-Cola kicks off business education scholarship programme
The Coca-Cola Company and the US Department of State are partnering to sponsor a hundred university students from eight different countries across the Middle East, North Africa and Near Asia.
News
Continuum Recycling sorts a quarter of a billion bottles
Continuum Recycling, the pioneering recycled-PET joint venture between Coca-Cola Enterprises (CCE) and ECO Plastics, has celebrated sorting a quarter of a billion bottles.
News
Coke to reintroduce Glacéau Fruitwater
According to a report in 'Beverage Digest', The Coca-Cola Company’s Glacéau unit is about to reintroduce Fruitwater in the US, alongside its established Vitaminwater and Smartwater.
News
Stevia Nutra to expand stevia production capacity in Cambodia
Stevia Nutra Corporation, an Agro-Management company focused on stevia agronomics is developing plans to expand its production capacity of high quality stevia in Cambodia.
News
Tetra Pak CEO says 'still a lot to be done' to hit environmental goals
Tetra Pak has said that in 2012 the company made further progress towards its 2020 environmental goals and its ultimate aim of providing fully sustainable packaging.
News
Coke secures unified bottling partner for Spain and Portugal
The Coca-Cola Company has signed a agreement with a new unified bottling partner for Spain and Portugal – Coca-Cola Iberian Partners.
News
Invicta Group claims rPET first
UK based injection moulder, Invicta Group, has claimed to have a created the world’s first rigid, food-safe products made from 100% recycled plastic bottles, lids and milk cartons.
News
Coca-Cola and IFC launch initiative to support women entrepreneurs
The Coca-Cola Company and IFC, a member of the World Bank Group, have launched a $100m, three-year joint initiative to provide access to finance for women entrepreneurs in Eurasia and Africa.
News
Mid-calorie carbonates create choice and confusion, says study
Despite their ongoing dominance in terms of market size, carbonates accounted for just 14% of global new product activity in soft drinks in 2012, according to Innova Market Insights.
News
Honest Fizz
In the US, The Coca-Cola Company’s Honest Tea has launched four varieties of carbonated Honest Fizz, following a successful pre-launch.
News
Coke's 'Coming Together' obesity video to air on UK TV
Coca-Cola Great Britain is taking further action to be 'part of the solution to the global problem of obesity'.
News
The top 5 most admired food and beverage companies 2013
Fortune Magazine has published its annual list of the 50 most admired companies in the world, and we've picked out the top five food and beverage companies.
News
'Big 10' food & beverage companies criticised by Oxfam in ethical report
The social and environmental policies of the world’s 10 biggest food and beverage giants are not fit for modern purpose and need a major shake-up, says international agency Oxfam.
News
The untapped potential of ready to drink tea
Luis Fernando Ramirez, marketing and commercial director of Beverage Partners Worldwide, explains to Claire Phoenix why the continuing growth of the RTD tea sector shows no sign of abating.
Opinion
Fanta and the world’s first edible print advertisement
The Coca-Cola Company’s Fanta brand has launched what it claims is 'the world’s first edible print advertisement'.
News
Coca-Cola and Aujan Group to form two new beverage firms
It has been reported that The Coca-Cola Company and Aujan Group Holding have formed two new beverage companies, the Aujan Coca-Cola Beverages Company and Rani Refreshments.
News
Highland Spring voted a consumer 'Superbrand' by British public
Highland Spring has been given 'Superbrand' status for the seventh year running.
News
Innocent sells more shares to Coca-Cola
On Innocent Drinks' official YouTube channel, co-founder Richard Reed provides a personal perspective of the selling of more shares to Coca-Cola.
News
Honest Splash by Honest Tea
In the US, Honest Tea is launching a new beverage line called Honest Splash.
News
Coca-Cola Bottling Egypt and the Krones FlexiFruit filling line
Coca-Cola Bottling Egypt (CCBE) turned to Krones for the filling of its new Cappy FruitBite premiere fruit juice into PET bottles.
Opinion
Beverages – the right place to be
The first day of Canadean’s Soft Drinks Strategy Congress at the Hotel Concorde LaFayette in Paris was cheeringly reassuring regarding industry growth.
News
Coca-Cola's Ingrid Saunders Jones to retire
Ingrid Saunders Jones will retire from The Coca-Cola Company after 30 years of service, effective 1 June 2013.
News
Diet Coke cans by Marc Jacobs are unveiled in Europe
The new Coca-Cola Diet Coke cans, developed by new creative director Marc Jacobs, have been launched in Europe.
News
A Valentine's Day message from Coca-Cola
Coca-Cola has unveiled a romantic Valentine's Day video produced by a 23-year-old New Zealander called Hugh Mitton (along with producer Lee Kupferman.
News
Minka Kelly and Diet Coke promote women’s heart health awareness
Actress Minka Kelly walked up the catwalk in various shades of red at New York City's (US) Hammerstein Ballroom for a common cause: to raise awareness for women’s heart health.
News
Coca-Cola launches Coke Zero Cherry in the UK
Coke Zero is launching its first ever limited edition flavour in the UK: Coca-Cola Zero Cherry.
News
Diet Coke celebrates anniversary with new 'hunk' campaign
A new Diet Coke 'hunk' is about to take centre stage in the latest Diet Coke TV advertising campaign, as the brand celebrates its 30th Anniversary in 2013.
News
Minute Maid adds four reduced calorie juice drinks
The Coca-Cola Company’s Minute Maid brand has introduced four all-new light juice drinks.
News
Coke launches marketing campaign to support 'Special Olympics'
In support of the Special Olympics 2013 World Winter Games in PyeongChang, Coke is activating a marketing campaign to help raise awareness of people with intellectual disabilities.
News
Taylor Swift partners with Diet Coke
Diet Coke has entered a partnership with the Taylor Swift, making her a focus of the brand’s 'Stay Extraordinary' platform.
News
Coca-Cola Femsa finalises acquisition of Coke's bottling operations
Coca-Cola Femsa has finalised the acquisition of 51% of Coca-Cola Bottlers Philippines, (CCBPI) from The Coca-Cola Company, for $688.5m in an all-cash transaction.
Opinion
How Coca-Cola evolves to stay in touch with its customers
Coca-Cola yesterday revealed an interesting statement about how 2013 'could be the year of the mobile wallet'.
