Innovations
The Famous Jubilee Special Edition Reserve whisky
The Famous Jubilee Special Edition Reserve from Maxxium UK has been created for an exclusive partnering with Waitrose in a bid to help develop value into its Scotch category.
Organisation
The Edrington Group
The Edrington Group is a major private group in the Scotch whisky industry, with a number of specialist operations covering every facet of Scotch whisky distilling, blending and bottling. Brands include The Famous Grouse, Cutty Sark and The Macallan.
Vital statistics
- Headquarters: Glasgow, Scotland
- Founded: 1855
- Website: http://www.edringtongroup.com/
Recent stories
Innovations
Cutty Sark Tam o’Shanter Blended Scotch Whisky
Maxxium UK will launch limited edition Cutty Sark Tam o’Shanter Blended Scotch Whisky (ABV 46.5%) this month. Only 5,000 bottles have been created, with an RRP of £199.
Innovations
Snow Grouse and Naked Grouse Scotch Whisky
Christmas 2011 will see The Black Grouse take a leading role in marketing activity for The Famous Grouse family Scotch whisky portfolio, which now includes The Snow Grouse and The Naked Grouse.
Innovations
Pearlfisher redesigns Cutty Sark Whisky
Pearlfisher has completed the new design for Cutty Sark Blended Scotch Whisky. Bottles will start to arrive on shelves around the world over the next two months.
Innovations
Celebratory packaging for The Famous Grouse
New packaging for The Famous Grouse has been launched to celebrate its 30th year as ‘Scotland’s Number One Whisky’.